It alwas pisses me off when companies try to profit from our community this way. It is especially bad during pride month, all kinds of companies that don´t give a shit about us 11 months of the year suddenly discover how much they love our money and make pride themed merch for a big markup. Suddenly they also have pride themed company adds making people believe by buying this product you support the lgbtq community. If it is a company that generally support us I have no problem supporting them back by buying their stuff, but be reasonable about the mark up, and don´t be shitty to us the other 11 months.