Punjab and Haryana Bar Council warns lawyers against advertising legal services via social media, influencer collabs

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The Council has emphasised that such conduct violates Rule 36 of Chapter II, Part VI of the Bar Council of India (BCI) Rules. (Source: Facebook)The Bar Council of Punjab and Haryana (BCPH) has issued a warning to all advocates and Bar Associations against the unethical and increasingly common practice of advertising legal services through social media platforms, promotional videos, and influencer collaborations.The Council has emphasised that such conduct violates Rule 36 of Chapter II, Part VI of the Bar Council of India (BCI) Rules. It warned that violations will be treated as professional misconduct under Section 35 of the Advocates Act, 1961, which may lead to suspension or cancellation of an advocate’s licence.It has also made it clear that office bearers of Bar Associations in Punjab, Haryana, and Chandigarh will be held accountable if such practices continue under their watch.In a detailed communication addressed to presidents and secretaries of various Bar Associations, including those of tribunals, tax bars, and consumer forums, BCPH chairman Rakesh Gupta stated that the legal profession is a noble service, deeply rooted in public trust and distinct from commercial business ventures.Citing multiple judicial pronouncements, including a recent landmark ruling by the Madras High Court dated July 3, 2024, the Council reiterated that commercialisation of legal services undermines public faith and the sanctity of the legal practice.The communication also noted that despite previous directives, a growing number of advocates have been found soliciting work through indirect advertisements, online promotions, and even publicising favourable court outcomes with client photographs in newspapers in a clear violation of ethical standards.Rule 36 of the BCI Rules explicitly prohibits advocates from soliciting work through any form of advertisement or public endorsement, including via digital platforms. It also forbids personal publicity or associating oneself with any particular cause, organisation, or past designation to gain legal work.Story continues below this adThe Bar Council further highlighted recent concerns over “legal influencers” spreading misleading information online, regardless of their credentials.The Council has urged all presidents and secretaries of Bar Associations to immediately disseminate the circular among their members and ensure strict compliance.Stay updated with the latest - Click here to follow us on Instagram© The Indian Express Pvt LtdTags:Punjab and Haryana Bar Council