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opportunity is clear.10 stocks we like better than Amazon ›Amazon (NASDAQ: AMZN) and Costco Wholesale (NASDAQ: COST) have been impressive investments in the past. In the last decade, the e-commerce and cloud computing giant's shares are up 566% (as of Dec. 30). And the warehouse club operator's shares have produced a total return of 533%. These gains are considerably ahead of the broader market's performance. Both of these large-cap stocks have their own investment merits. But between Amazon and Costco, which is the best business to buy right now? Image source: Amazon.One of Amazon's most incredible feats is how it has become a leader in numerous industries. This goes back to the company's culture of innovation and disruption, as it's always looking at ways to improve the customer experience no matter what market it decides to enter.It dominates online shopping, thanks to its well-oiled logistics network that offers fast and free shipping and humongous marketplace that sells virtually anything under the sun. Amazon Web Services is a thriving cloud platform that is finding more success these days thanks to the advent of artificial intelligence. Amazon is growing digital ad revenue at a brisk pace, which is surely registering a high margin. The company is also involved in the healthcare industry and autonomous driving. Amazon has developed a wide economic moat that stems from its brand name, cost advantage, switching costs, and network effect. This favorable setup makes it extremely difficult for any business that's trying to effectively compete against Amazon. It has the technological know-how, as well as deep financial resources, to stay ahead of the curve.Costco looks incredibly boring when compared to Amazon. But that doesn't mean it's not a great business. Costco has a very loyal customer base. One reason why is because it sells high-quality goods at super low prices in a no-frills shopping environment. The company is known to implement extremely low mark-ups on its products.Another reason why Costco can drive repeat purchase behavior is because of its membership business model. Households must pay annual fees to have access to the company's massive warehouse stores. Consumers are incentivized to direct more of their spending activity to Costco. As a result, the company rakes in a predictable revenue stream that totaled $1.3 billion in its first quarter of fiscal year 2026 (ended Nov. 23). 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