If you hadn’t heard of ‘Studbudz’ before, it is impossible not to know by now. Minnesota Lynx duo Courtney Williams and Natisha Hiedeman took over WNBA All-Star weekend in Indiana after they completed a 72-hour stream offering behind the scenes – and unhinged – access to life in the league. WNBA stars Courtney Williams and Natisha Hiedeman aka ‘Studbudz’ took over All-Star weekend with their 72-hour live streamGettyStudbudz gave fans an unprecedented look into the behind the scenes of the WNBAGettyWith their matching pink hair, their footage provided an unrivaled perspective, and fans simply could not get enough of the action. Some content from the stream even went viral, including recordings of WNBA Commissioner Cathy Engelbert dancing to hip-hop anthem “Knuck If You Buck” by Cime Mob at one of the parties, as well as Williams approaching music sensation Diplo, not knowing who he was, and asking him to change his own EDM music to R&B. The stream featured virtually all the WNBA All-Stars, including Angel Reese, rookie supreme Paige Bueckers, who the pair have nicknamed ‘the baby GOAT’, and Caitlin Clark, who was seen on the stream fangirling over the duo after having admitted she was watching the stream for hours from home.Reflecting on All-Star weekend on Barstool Rundown, founder Dave Portnoy didn’t hold back on his views on Studbudz, expressing that he felt what they did was an unknowing act of ‘power’, whilst also seeing the bigger picture that they used their platform to endorse and market the WNBA in their own way. “It was internet 1.0 in the sense that, you remember when people used to go viral or live or like Jersey Shore where it’s almost like you’re watching people who don’t realize they’re being watched, and the power of what they’re doing? That was them,” Portnoy said to his co-hosts Robbie Fox and Eddie. “They had everybody in the league on the stream s***faced, acting crazy… it was everything. Like it was an unfiltered look into this league and it was fascinating. I watched a lot of it. They deserve a reality show. “It was also great marketing for the league because everyone seemed to like them and get along. Caitlin [Clark] would be on the stream and then Angel [Reese] is on the stream, and then people I thought I hated, and it’s like ‘oh they’re kind of normal being funny.’Portnoy even went on to admit that he enjoyed Studbudz’s stream so much that he purchased some of their merchandise, and called to do a live stream with them, despite having declined offers from other streamers in the past. “It was just unfiltered access to the league and it was just nuts. They exploded, like everybody was watching it in and around NBA circles, but it would be no PR… it was an unbelievable watch that I bought merch today… “I would LOVE to go live with Studbudz…I would do whatever you need me to do, I will go live with Studbudz…I would do a 24-hour stream with them.”Studbudz were the talk of the town at WNBA All-Star WeekendGettyWilliams (C) could be live streaming from the bench, getting Angel Reese (L) and Kelsey Plum (R) involvedGettyStudbudz’s stream didn’t stop at the end of the All-Star game, though, where Team Collier beat Team Clark 151-131, it also ran late into the night as they attempted to party. Alas, the stream showcased several WNBA players trying to get into a nightclub, but they were denied entry. “We in the W (WNBA), and s*** and we just got done with the All-Star game,” Williams was seen telling the nightclub bouncer.“So, I’m sorry, I’m not even trying to be funny but we should not be waiting in no line.”Although they were initially told that they would only be limited to seven guests, after discussing whether to leave for another venue, the whole entourage was eventually let in. Williams and Heideman have been integral to the Lynx this season, with the team – led by head coach Cheryl Reeve – entering the All-Star weekend with the best record in the WNBA (20-4). Studbudz were filmed trying to get into a club but were denied entry by a bouncer who did not recognize themX@rebootjaysHaving averaged 14.0 points shooting at a 42.5 percent clip from the field, and 37.9 percent from deep, along 5.3 rebounds and six assists, Williams earned her first All-Star nod since 2021, and her second of her career. In the game, the 31-year-old posted 13 points and five assists for Team Collier in their win, while Hieldeman was on the sidelines throughout to support her teammates, and streaming partner. The success of their 72-hour stream has seen their Twitch follow count rise up from 20,000 to 70,000-plus subscribers. Wondering where their name came from, though? “I think that me and Courtney just embrace who we are as people, who we are as athletes,” Hiedeman told Forbes earlier this year. “And I think that’s kind of where the name came from. “For sure, we’re just two stud buds hanging out.”