不少人在用Veo3，却不知道它背后的设计为什么这么“顺手”。这篇文章从用户视角出发，用调研和分析带你看懂：一个工具变好用，其实背后藏着不少“看不见的决策”。一、产品概述1.1 产品简介Veo3：Veo3于北京时间 2025 年 5 月 21 日在I/O 开发者大会上发布。是一款由Google开发，功能强大的 AI 视频生成器，可以创建具有原生音频、精确运动控制和基于参考的生成功能的高质量视频。二、产品背景和目标2.1 背景Veo3源自谷歌在2025年I/O开发者大会发布的最新一代视频生成AI模型，旨在突破传统视频创作中画面与声音分离、缺乏同步配音和环境音效的瓶颈。在此之前，整个AI视频应用市场上视频生成多为无声或需后期复杂配音处理，Veo3首次实现了原生音视频同步生成，支持自动生成背景音效、人物对白及唇形同步，极大提升了视频的真实感和沉浸感2.2 目标Veo3的目标其实就是旨在打造一个高质量、全流程自动化的多模态AI视频生成平台，可以通过文字或图像提示，一站式生成带有同步音频（包括环境音效、人物对白及口型同步）的高清视频内容，彻底改变传统视频创作中画面与声音分离、后期繁琐配音的现状，能够赋能各级视频创作者。三、Veo3的核心技术和设计理念3.1 Veo3的产品核心理念彻底革新视频创作方式，实现从文字提示到高质量视听内容的一站式自动生成，告别传统“无声视频”时代。3.2 Veo3的核心技术表现核心技术突破在于实现了视觉、语音和音效的完美同步生成。Veo3能够根据文字描述，同时生成高质量的视频画面和与之匹配的对白、环境音效、背景音乐，彻底省去了传统视频后期配音和音效处理的繁琐流程。在唇形同步方面，Veo3通过先进的深度学习模型确保人物口型与语音高度一致，被认为是目前市场上唇形同步效果最佳的模型之一。Veo3具备物理效果模拟能力，如流体、水动、光影变化和物体运动等，画面更加符合现实世界物理规律，提升了视觉真实感。具备对电影语言的深刻理解，能够执行复杂镜头指令（推、拉、摇、移等），生成多样化且具有艺术表现力的镜头，满足专业影视制作需求。产品设计以用户体验和产品性能为核心。其界面直观，工作流程科学，集成帮助系统和优化提示，使用户即使无复杂专业背景也能高效创建专业级视频内容。技术架构支持多技术并行实时处理，确保数据吞吐量、精度和速度的平衡，配合64位Linux操作系统和高速存储，适合大规模高质量视频生成。Veo3与GoogleFlow平台紧密结合，形成从文字输入到视频输出的端到端解决方案，降低创作者的技术门槛，适用于电影制作、广告、教育等多场景应用。设计中重视内容安全，内置数字浮水印和内容安全筛选，避免技术滥用及虚假信息的传播。四、AI视频市场行情分析4.1 AI视频生成市场规模AI视频生成的市场规模将进一步扩大。据Fortunebusinessinsights测算，2024年全球AI视频生成市场规模约为6.1亿美元，预计到2032年将达25.6亿美元，2024-2032年的年复合增长率约为19.5%。AI视频生成市场规模持续增长的主要驱动因素如下：AI生成视频的成本低：AI生成视频的成本远低于现有视频内容的制作成本，据量子位智库数据，顶级动画电影（迪士尼、皮克斯等制作）每分钟的制作成本约达200万美元，而AI视频生成的内容成本每分钟约300美元，降本效果明显；应用场景广泛：AI视频已逐步在影视制作、广告营销、短视频、电商、动漫等多个领域进行应用，有效提升各领域视频制作的效果，同时降低制作成本；内容视频化是主流趋势：据QuestMobile显示，截至2024年9月，移动视频行业总体月活用户规模达11.36亿，视频已逐步成为流量的核心形式。此外，在2024年10月的中国移动(111.690，-0.07，-0.06%)全球合作伙伴大会上，华为董事长梁华表示，目前在线视频流量占据网络流量的70%，用户对视频内容的依赖度高；技术创新：深度学习、神经网络、自然语言处理等关键技术的突破，为AI视频生成提供了强大的技术支持，使AI在视频生成和处理时更为高效和准确，进而生成更加逼真的视频内容；政策支持：随着AI产业的快速发展，国家和地方政府出台了一系列政策文件，在资金、人才、政策等方面均给予大力支持，加快推动人工智能相关技术与产业的融合。图表 1：2023-2032E全球AI视频生成市场规模（亿美元）数据来源：Fortune businessinsights、RimeData来觅数据整理4.2 AI视频生成投融动态AI视频生成领域技术不断迭代升级，逐步可生成视频时长更长、场景更复杂的视频内容，应用范围进一步拓宽，增加了投资者的信心。2024年，全球AI视频生成领域融资规模合计已超600亿元，整体以早期融资为主，行业仍处于快速发展阶段。下表是2024年AI视频生成赛道亿元及以上投融事件，感兴趣的读者可以登录Rime PEVC平台获取AI视频生成领域全量融资案例、被投项目及深度数据分析。图表 2：2024年AI视频生成赛道亿元及以上投融事件数据来源：RimeData来觅数据4.3 AI视频生成行业应用市场分析市场分为培训和教育、营销和广告、社交媒体和其他。2024年，营销和广告领域占据了最大的市场份额。这得益于人工智能视频生成器的使用日益增多，它能够以经济高效的方式优化广告和营销内容的质量。采用人工智能视频内容生成工具也有助于提供高质量的视频，以满足目标受众的特定营销需求，并提升品牌知名度。预测期内，社交媒体领域将以最高速度增长。这得益于深度伪造图像处理和自然语言处理等多媒体技术的日益普及，这些技术旨在生成更全面、更引人入胜的视频内容，并提升用户参与度。4.4 面临的主要挑战1）技术与质量瓶颈时间一致性与角色连贯性不足：当前模型难以保证跨帧角色一致性，尤其是人物面貌、表情、衣着等细节容易出现跳帧、失真现象，影响整体视觉效果短视频为主，长片仍难：生成内容通常限定在几秒到几十秒范围，长视频中故事连贯性、场景转换、镜头语言处理仍是瓶颈语义与计数控制有限：对关键词、数量、数量布局等指令响应不稳定，如“生成五个人”时常失败；也容易误解上下文意图，生成与prompt不符的视频内容2）数据偏差与伦理问题模型训练带来偏见：训练数据若缺乏多样性，会导致性别、种族、文化等偏见在生成内容中反映，加剧不公平表达深伪（Deepfake）滥用风险：具备高度真实感的视频可能被用于制造假新闻、冒充公众人物、传播不实信息，恶化社会信任危机3）法律与监管挑战版权归属未明确：AI生成内容的著作权归属尚无统一标准，AI本身不能作为法律作者，很多细节仍待界定法规尚未完善执行：欧盟AIAct、美国加州AB3211、丹麦拟授予公民面貌版权等法规虽已出台，但不同国家标准不一，技术适配滞后监管执行复杂：AI内容跨境传播难以追责，平台监管难度高，法律适用性、证据链条等都存在挑战4）覆盖资源与成本压力算力消耗高：高质量视频生成需要大量GPU、存储、能源，对非企业用户或研究者形成明显门槛规模生产成本攀升：随着批量化内容生成，如何在保证质量的前提下降低时间和经济成本成为难题5）用户接受度与产业融合障碍品牌/制作方对接不紧密：主流品牌仍对AI-generated视频持谨慎态度，担心质量不稳定、品牌形象受损或原创性不足产业融合体验不足：将AI视频纳入传统制作流程的实践尚在萌芽阶段，接口、插件、培训、流程兼容等缺少完善方案五、主要竞品分析六、用户画像6.1 Veo 3 主要用户类型比例（推测数据）七、产品功能结构7.1 产品功能亮点原生音频生成：Veo3能够在生成视频的同时同步生成环境音效（如雨声、风声）、物理交互音效（脚步声、敲击声）、氛围音乐和多角色对话，彻底摆脱了传统视频“无声时代”的限制。精准唇形同步：通过V2A（Video-to-Audio）技术和深度学习模型，Veo3实现了多人物对白时唇形与语音的精确匹配，提升数字人形象的自然度和真实感，非常适合数字人物创作、虚拟主播、教育培训等多场景应用。高解析度视频生成：支持最高1080p高清画质，能够生成长达约60秒的复杂叙事片段，包含自然运动、动态构图和复杂镜头表达，如缩时、空拍、长镜头等。多语种支持：除英文外，还支持中文、日文、韩文等多种语言输入，提升了跨地区和多语言内容创作的灵活性。一次性全流程生成：Veo3可基于文字提示直接生成视频画面、配音、音效、音乐和对口型，简化传统繁琐的后期制作流程，大幅提高创作效率并降低技术门槛。物理效果与真实感提升：光影效果、反射折射、流体布料模拟等物理渲染更加逼真，人物和动物动作流畅自然，增强视觉沉浸感。集成和可用性：目前搭载于GoogleAI平台如VertexAI和Flow，支持实时预览与调整，同时面向商业和创作者用户开放，订阅价格等细节也已公布。7.2 产品功能结构图八、Veo3实操案例prompt：{ “character_name”: “Nyx Cipher”, “character_profile”: { “age”: 27, “height”: “5’8\” / 173 cm”, “build”: “lean, athletic, swimmer’s shoulders”, “skin_tone”: “deep bronze with a subtle sun-kissed glow”, “hair”: “jet-black, shoulder-length, slicked straight back and dripping”, “eyes”: “almond-shaped hazel with faint gold flecks”, “distinguishing_marks”: “tiny star tattoo tucked behind her right ear; gold stud in upper left helix”, “demeanour”: “playfully self-assured, almost dare-you smirk” }, “global_style”: { “camera”: “smooth gimbal 35 mm, medium close-ups with occasional waist-up pull-backs”, “color_grade”: “hyper-saturated neon-tropic (hot-pink, aqua, tangerine)”, “lighting”: “mid-day pool reflections, specular highlights on wet skin”, “outfit”: “metallic-coral bikini, mirrored sunglasses, gold hoop earrings”, “max_clip_duration_sec”: 8, “aspect_ratio”: “16:9”, “mouth_shape_intensity”: 0.85, “eye_contact_ratio”: 0.7, “audio_defaults”: { “format”: “wav”, “sample_rate_hz”: 48000, “channels”: 2, “style”: “trap-pop rap, 145 BPM, swung hats, sub-bass” } }, “clips”: [ { “id”: “S1_SplashCash”, “shot”: { “composition”: “Medium close-up, 35 mm lens, deep focus, smooth gimbal”, “camera_motion”: “slow dolly-in 60 cm”, “frame_rate”: “24 fps”, “film_grain”: 0.05 }, “subject”: { “description”: “Nyx Cipher — 27-year-old, 173 cm, toned-athletic build; deep-bronze skin glistening with water; jet-black slicked-back hair; almond hazel eyes behind mirrored sunglasses; small star tattoo behind right ear; wearing metallic-coral bikini and gold hoop earrings”, “wardrobe”: “metallic-coral bikini, mirrored sunglasses, gold hoop earrings” }, “scene”: { “location”: “rooftop infinity pool overlooking a neon-tropic city skyline”, “time_of_day”: “mid-day”, “environment”: “sunlit pool water reflecting shifting patterns; floating dollar-sign inflatables” }, “visual_details”: { “action”: “Nyx leans on pool edge and, on beat four, fans her hand cheekily toward camera as droplets sparkle in the air”, “props”: “floating dollar-sign inflatables” }, “cinematography”: { “lighting”: “high-key mid-day sunlight with specular highlights on wet skin”, “tone”: “vibrant, playful, confident” }, “audio_track”: { “lyrics”: “Splash-cash, bling-blap—pool water pshh! Charts skrrt! like my wave, hot tropics whoosh!”, “emotion”: “confident, tongue-in-cheek”, “flow”: “double-time for first bar, brief half-time tag”, “wave_download_url”: null, “youtube_reference”: null, “audio_base64”: null }, “color_palette”: “hyper-saturated neon-tropic (hot-pink, aqua, tangerine)”, “dialogue”: { “character”: “Nyx Cipher”, “line”: “Splash-cash, bling-blap—pool water pshh! Charts skrrt! like my wave, hot tropics whoosh!”, “subtitles”: false }, “performance”: { “mouth_shape_intensity”: 0.85, “eye_contact_ratio”: 0.7 }, “duration_sec”: 8, “aspect_ratio”: “16:9”, } ] }效果：https://www.bilibili.com/video/BV1Hrg8zAEWt/?vd_source=54b47fd35fdcc4ac899eedbc59fdfa852. prompt：{ “shot”: { “composition”: “Selfie-style medium close-up of a young woman walking, camera at arm’s length facing her”, “camera_motion”: “slight bounce with each step, occasionally panning to show the street around her”, “frame_rate”: “30fps (phone camera feel)”, “film_grain”: “sharp digital clarity, slight phone camera auto-stabilization” }, “subject”: { “description”: “A vibrant 21-year-old Israeli TikTok influencer with long dark curly hair under a white bucket hat and small gold Star-of-David huggies. Warm olive skin, freckles, and bright hazel eyes.”, “wardrobe”: “Light-wash denim cropped jacket over a sand-colored ribbed tank, high-waisted beige cargo pants, white chunky sneakers, and a small woven shoulder bag with colorful Tel-Aviv-market patterns.” }, “scene”: { “location”: “a bustling Tel-Aviv sidewalk along Rothschild Boulevard”, “time_of_day”: “morning”, “environment”: “busy street lined with Bauhaus cafés, eucalyptus trees, cyclists, and dog-walkers; golden morning light reflecting off white façades” }, “visual_details”: { “action”: “She walks casually and greets a familiar barista with a free-hand wave while her right hand keeps the phone stable. No props in her left hand—both hands remain visible at all times.” }, “cinematography”: { “lighting”: “warm golden-hour sunlight, even on her face”, “tone”: “upbeat, personal, candid”, “notes”: “vlog style; she speaks directly to camera in fluent Hebrew. Handheld feel, no filters, no on-screen text.” }, “audio”: { “ambient”: “Tel-Aviv street sounds: distant scooters, bicycle bells, light Hebrew chatter, rustling eucalyptus leaves”, “voice”: { “tone”: “cheerful, conversational”, “style”: “fluent Hebrew with native Tel-Aviv intonation and rhythm” } }, “dialogue”: { “character”: “Vlogger”, “line”: “היי חברים! אני בדרך לבית הקפה האהוב עליי—חשבתי לקחת אתכם איתי. איזה בוקר יפה!”, “subtitles”: false }, “visual_rules”: { “prohibited_elements”: [ “subtitles”, “captions”, “text overlays”, “user interface elements”, “watermarks” ] } }效果：https://www.bilibili.com/video/BV1rrg8zAEBP/?spm_id_from=333.1387.homepage.video_card.click3. prompt：{ “shot”: { “composition”: “starts with extreme close-up on dancers’ feet then moves to full shot”, “camera_motion”: “low tracking along the wet floor following fast footwork, then a smooth arc upward into an overhead orbit around the dancers”, “frame_rate”: “24fps”, “film_grain”: “clean digital with slight motion blur for realism” }, “subject”: { “description”: “Competing street dancers locked in an energetic battle, bodies in sync and expressive”, “wardrobe”: “casual streetwear with bright accents and sneakers” }, “scene”: { “location”: “gritty warehouse set with graffiti-covered walls and puddles on the floor”, “time_of_day”: “night under neon lights”, “environment_details”: “water splashes with each movement, strobe lights pulse in the background” }, “visual_details”: “Sweat glistens, water sprays up from the floor, neon reflections shimmer, dancers freeze mid-move”, “cinematography”: { “lighting”: “neon lighting in pinks and blues reflecting off puddles, balanced fill lights to maintain detail at 720p”, “tone”: “high-energy and edgy”, “style”: “music video inspired dance battle” }, “audio”: { “ambient_sounds”: [ “crowd cheering and clapping”, “shoes squeaking on wet concrete” ], “music”: “upbeat hip-hop beat synced to choreography”, “effects”: “reverb that matches warehouse acoustics” }, “color_palette”: “bold neon pinks, blues, and purples against dark greys”, “dialogue”: {}, “visual_rules”: { “prohibited_elements”: [ “text overlays”, “captions”, “subtitles” ] } }效果：https://www.bilibili.com/video/BV1Hrg8zAE8v/?spm_id_from=333.1387.homepage.video_card.click4. prompt：{ “shot”: { “composition”: “Medium close-up, 50mm lens, shot on ARRI Alexa Mini LF, slight push-in, shallow depth of field”, “camera_motion”: “slow push-in”, “frame_rate”: “24fps”, “film_grain”: “subtle Kodak Vision3 250D overlay” }, “subject”: { “description”: “A young woman with large icy-blue doll-like eyes, flawless porcelain skin, and long platinum blonde hair in high twin ponytails tied with black satin ribbons. She has straight-cut bangs above her eyes. Her makeup is delicate: light pink blush, glossy lips, a shimmer in her eye corners, and subtly winged eyeliner. She wears a deep violet satin off-shoulder corset dress trimmed with black lace, puffed satin sleeves, a wide black belt with a gold buckle, long black opera gloves, sheer thigh-high stockings, and a velvet choker tied in a small bow.” }, “wardrobe”: “Deep violet satin off-shoulder corset mini dress, black lace trim, puffed sleeves, gold-buckled black belt, black opera gloves, sheer thigh-highs, black velvet choker”, “scene”: { “location”: “anime convention stage”, “time_of_day”: “interior with theatrical stage lighting”, “environment”: “behind her, a massive curved LED screen plays a dreamy galactic animation with drifting stars and glowing nebulae” }, “visual_details”: { “action”: “She raises her right hand in a friendly wave, then clasps it over her heart while smiling and speaking to the audience”, “props”: “LED cosmic backdrop, side-fill spotlights, soft light haze on stage” }, “cinematography”: { “lighting”: “cool front beauty lighting with soft fill; galaxy screen adds ambient blue-violet glow; rear hair light creates rim effect”, “tone”: “idol-like, dreamy, playful” }, “audio”: { “ambient”: “soft hum from the stage screen, faint ethereal chime tones in the background”, “voice”: “Ani (playful, high-pitched Japanese anime girl tone with melodic cadence): ‘Hiii minna-san~! Ani da yo~! Yoroshiku ne! My DLC is coming soon… tanoshimi ni shite neee~!'”, “subtitles”: false }, “color_palette”: “cosmic blues and purples with deep violet accents, subtle shimmer on fabrics and skin highlights”, “dialogue”: { “character”: “Ani”, “line”: “Hiii minna-san~! Ani da yo~! Yoroshiku ne! My DLC is coming soon… tanoshimi ni shite neee~!”, “subtitles”: false } }效果：https://www.bilibili.com/video/BV1Hrg8zAEvn/?spm_id_from=333.1387.homepage.video_card.click5. prompt：{ “runtime_sec”: 8, “captions”: { “burn_in”: false, “generate”: false, “force_no_captions”: true }, “postprocess”: { “strip_text_layers”: true, “remove_layers”: [“Text”] }, “shot”: { “composition”: “Selfie-vlog, neon shop signs behind”, “camera_motion”: “handheld sidestep, gentle roll”, “frame_rate”: “30fps”, “camera_model”: “Galaxy S24 Ultra, HDR10+”, “lens”: “23 mm equiv f/1.8”, “white_balance”: “3800K”, “film_grain”: “mobile sensor noise 8 %” }, “subject”: { “name”: “서연”, “age”: 21, “ethnicity”: “Korean”, “appearance”: “short ash-brown bob, silver hoop earrings”, “wardrobe”: “oversized lilac hoodie, black pleated mini, platform sneakers”, “emotion”: “slightly anxious but upbeat”, “movement”: “pivots to show mural, returns to lens” }, “scene”: { “location”: “Hongdae side-street”, “time_of_day”: “21:30”, “environment”: “busker bass line, cafe chatter, colored LEDs” }, “audio”: { “ambient”: “street music low, cafe cups clink”, “mix_level_db”: -14, “voice_over”: { “language”: “ko-KR”, “voice_profile”: { “id”: “KoreanFemale_NaturalV1”, “tier”: “studio”, “accent”: “KR-Seoul”, “emotion”: “gentle_encourage”, “speech_speed”: “fast_105” }, “script”: [ { “timestamp”: 0.5, “text”: “악플 때문에 진짜 지칠 때 있어요. 그래도 영상 끊기면 더 후회할 것 같아서 계속 찍어요.” }, { “timestamp”: 5.0, “text”: “우리 같이 버텨요, 알죠?” } ] }, “audio_master”: { “target_lufs”: -14, “true_peak_db”: -2 } }, “color_palette”: “magenta highlights, cyan shadows, natural skin” }效果：https://www.bilibili.com/video/BV1pzg8zeEP1/?spm_id_from=333.1387.upload.video_card.click6. promot：{ “shot”: { “composition”: “Medium handheld shot, 35mm lens, shot on ARRI Alexa Mini, shallow depth of field, natural handheld sway”, “camera_motion”: “swaying slightly with her movements as she leans against the wall”, “frame_rate”: “24fps”, “film_grain”: “Kodak 5219 500T film grain” }, “subject”: { “description”: “Young woman with long tousled dark brown hair and soft fringe, natural rosy blush and lips, wearing a deep red ribbed long-sleeve V-neck top”, “wardrobe”: “deep red ribbed V-neck top, casual urban look” }, “scene”: { “location”: “narrow, dimly lit urban alley”, “time_of_day”: “night”, “environment”: “gritty brick walls, garbage bins, scattered wet debris, faint neon glow spilling from behind” }, “visual_details”: { “action”: “the woman hides behind a wall, breathing heavily, chest rising and falling, eyes scanning in panic; condensation escapes her mouth in the cold night air”, “props”: “wet pavement, flickering neon sign, old metal fire escape” }, “cinematography”: { “lighting”: “low-key lighting with cold bluish fill from above, and red rim light bleed from distant neon signage”, “tone”: “intense, survival-driven, claustrophobic” }, “audio”: { “ambient”: “urban night ambiance with distant sirens, wind between buildings, her heavy breathing close to mic”, “sfx”: “subtle heartbeat pulsing with her breath, faint rustling” }, “color_palette”: “cool teal and muted reds with high contrast shadows”, “dialogue”: { “character”: null, “line”: null, “subtitles”: false } }效果：https://www.bilibili.com/video/BV1Hrg8zAE8m/?spm_id_from=333.1387.homepage.video_card.click九、总结最后总结一下Veo3这个产品，给我个人带来的感官还是挺震撼的。由于其增强了原生音频生成和唇形精准同步的功能，在目前的AI视频生成的各款产品中算是脱颖而出，很大程度上弥补了目前市面中这类产品的而短板。而其在独特的高画质视频生成的功能模板上依旧表现非常良好，运镜自然，人物主体形象和动态交互上表现比较清晰，能够满足多场景的复杂需求。但是我觉得他很强大的一点在于一次性全流程生成的功能，可以基于文字提示直接生成视频画面、配音、音效、音乐和对口型，简化传统繁琐的后期制作流程，大幅度提高人们的创作效率。不过这款产品目前依旧会存在一些问题，比如偶尔会出现人物主体和动态动作不连贯的问题，或者对提示词理解细节偏差等问题，在某些时刻会比较明显看出来有“AI制作”的标签，当然这也是目前市面上所有AI视频生成产品的通用“痛点”，还是非常期待下一次的大版本迭代。本文由 @庄懒懒 原创发布于人人都是产品经理。未经作者许可，禁止转载题图来自Veo3 官网截图该文观点仅代表作者本人，人人都是产品经理平台仅提供信息存储空间服务