IITian CEO quits tech job, spends over Rs 21 lakh just to breath perfectly, stretch and sit quietly but still works 12 hours a day

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Zenoti CEO Sudheer Koneru, based in Seattle and originally from India, spends nearly ₹21 lakh a year on personal health and wellness. This includes breathwork sessions in Bengaluru, a solo yoga retreat in Bali, strength training, and daily yoga. A former Microsoft executive and IIT Madras graduate, Koneru left corporate life in 2008 in search of meaning beyond profit. Today, he integrates wellness not just into his life, but into his company culture too.