When sending cold emails, the biggest friction isn’t always the copy, it’s the link. Most potential clients won’t click through a cluttered site, a Google Drive folder, or a Notion doc full of copy blocks. A better approach: • Treat the portfolio like a landing page • Start with a clear, specific headline (who it helps + how) • Add 2–3 curated samples with context, not just screenshots • Include proof (metrics, results, client logos) • End with a soft CTA or contact method Tools like GotFreelancer can help structure this without design work, just focus on the content. This type of layout builds trust and gives clients a reason to reply.   submitted by   /u/Conscious_Aide9204 [link]   [comments]