Majority Indian consumers now prefer preservative-free snacks: Farmley

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Farmley's Healthy Snacking Report 2025 reveals that 55% of Indian consumers now prioritize preservative-free snacks, with 52% favoring eco-conscious packaging. Snacking habits are evolving due to lifestyle changes, as 45% prefer on-the-go formats. Brand loyalty is diversifying, with quick commerce and influencers driving impulse snacking, particularly among younger generations.