As a client AND copywriter, it just pisses me off seeing some raw AI output passed as one's own work. Not only is it lazy, it's detrimental to one's entire career/life trajectory. I don't think a copywriter, or any profession, will ever reach "expert" level if they constantly rely on AI. There's simply no way, you don't even know how to think critically. You won't know the strategies, the tactics. Earlier today for example, I created copy for an entire landing page in a single 2-hour call while screen sharing with a client. Not only did they pay me well, they were amazed, like I was some chef cooking an amazing meal for them in their home with a bit of flair and pizazz. No way you can do that if you rely on AI. Okay okay, so you might say, why not just hire some sort of world-famous copywriter? It's more expensive, and just because someone is "the best" does not mean they will give you "their best", let alone do the work themselves. Which brings me to my question. Can someone tell me the best way to hire intermediate (intermediate being, probably you have 3 to no more than 5 years of full-time experience) ? I don't want the person whose been an intermediate copywriter their whole mediocre life, I want the rising star whose intermediate simply because they're so young/new to copywriting but are on their way to expert level. This is what I am looking for specifically in this intermediate copywriter: Must be American and speak native English Actually uses their human innate critical thinking abilities Probably gets a little pissed when I shit on their 1st drafts (I did) but appreciates the feedback and does the revisions to the best of their ability Constantly studying copywriting and funnels Has already had some prior success in copywriting (you've been doing this for some time now, gotta be something you can brag about) They want to become an expert (this is so important, I have skilled up a person only for them to not want to be an expert, like a squire who decides to become a blacksmith after 5 years of "squiring" lmao) Every project is their best copy Would feel guilty if they sent their client BS I lament though, let me tell you, I LAMENT. About a year ago, I had a client replace me with a head of marketing and an in-house copywriter. Gradually replaced me until I was gone. Guess what? Neither of those 2 lasted a year at the company. Then recently one of my clients who also shares a mutual client with me (right?) told the mutual client, who spends nearly a million a month on ads, that "no good copywriter will ever work in-house". He told me he told them this, because they were thinking about hiring in-house (they, like the client I had mentioned earlier, had just hired a head of marketing whose idea it was to hire the in-house copywriter). It's like a paradox.   submitted by   /u/Alex_Biega [link]   [comments]