Thrift fashion from India’s Northeast is blowing up on Instagram. What began as locals reselling from bales of second-hand clothes has evolved into a sharp, curated scene that urban India is now obsessed with. From Ukhrul to Dimapur, sellers are building loyal followings by offering unique drops—while battling patchy internet, limited shipping, and algorithm anxiety. The chase is real. It’s not just about clothes—it’s about discovery, style, sustainability, and turning side hustles into full-time gigs with heart.