Amazon Long towards $250 - $280Amazon.com, Inc.BATS:AMZNNubisTraderAmazon’s price is currently testing $228, near a key resistance at $242.52 — aligning with its 2023 high and the upper boundary of an 18-month ascending channel. A sustained breakout above $242.52 would confirm bullish momentum, backed by strong 2025 fundamentals: AWS operating income projected to exceed $30B (up from $23.7B in 2023), advertising revenue targeting $60B+ (vs. $44.8B in 2023), e-commerce sales expected to surpass $500B, and operating margins expanding to 7.5–8.0% from 6.7%, driven by AI efficiency, Prime growth, and cost discipline. With $40B+ in cash and no near-term debt, Amazon is financially resilient. A breakout could trigger a move to $270–$280, based on a 20x forward P/E applied to 2025 EPS estimates of $13.50–$14.00. Failure to clear $242.52 risks a retest of $220 support; a break below $210 would signal deteriorating sentiment. Price action must confirm the fundamentals — the target remains $270–$280 only on a confirmed, volume-backed breakout.