There was a famous t.v. commercial in the 1970s where Victor Kiam tells the audience that he was a dedicated `wet shaver' until his wife bought him a Remington electric shaver. He was so impressed, he says, he bought the company.John Stewart knows how Kiam felt.“When I first got into the industry back in 2023, I was looking for tools and so I went through the traditional ones, nicks and all the different tools,” said Stewart. “And then I started going into pedigrees, looking at all the different products and doing research on the products. And then I found Pedigrees360.”In a meeting with the company's founders in 2024, he learned there could be an opportunity to purchase the company, and he closed the deal.Using AI and machine learning, Pedigrees360 identifies what is says are eight “clusters” that can help to identify both champions and unsuccessful horses, or what the site whimsically calls “slow 'uns.”The company's CEO, Mike King, said that the program looks at nine generations of a horse's pedigree. “Using a machine learning model trained on thousands of fast and slow horses, it builds a unique performance profile for each horse,” said King. “The system highlights bloodline combinations that are most likely to produce top performers and flags those that are less likely to yield champions. Unlike traditional nicking theories, Pedigrees360 goes deeper, drawing on the sixth to ninth generations of a pedigree to uncover insights that would otherwise remain hidden.”At the core of the Pedigrees360 site are the cluster graphs, with a horse's breeding or a potential match appearing on the graph under a traffic-light system. Each dot represents one of eight line-breeding attributes that their research shows are different in fast horses and slow ones.The traffic-light system makes this easy to interpret, its creators say.1. Green = the attribute aligns closely with proven patterns in fast horses.2. Yellow = neutral alignment.3. Red = the attribute resembles patterns more typical of slow horses.The higher a dot appears on the page, the stronger that attribute is expressed. A green dot “off the chart” signals the strongest possible alignment with champion pedigrees.The cluster graphs are what first drew Stewart to the program.“I really liked the visualization of the tool,” said Stewart. and then started meeting with the team that founded it to understand more about it and how they were using the data.”“From the very beginning, Pedigrees360 set out to reimagine pedigree analysis, harnessing emerging technologies to apply proven methods with a level of depth and scale that was previously never possible,” said King. “This led to the development of a product grounded in line-breeding fundamentals, refined through advanced analytics to deliver sharper insights and stronger predictions which took to market in 2022.”The extension to nine generations is important, says King.“Pedigrees360 identifies the critical mass of key ancestor genetics that remains hidden within the deeper generations of a pedigree insights not visible in the first five generations alone,” he said. “The platform also allows users to run bulk mating analyses, streamlining the search for the best potential matches, and saving valuable time in the decision-making process.”The system is designed to serve both breeder and buyer.“Stud farms, major broodmare programs, and bloodstock agents have reported significant efficiency gains by running multiple stallions against their mare lists at scale,” said King. “The platform then highlights key ancestors within potential matings, showing not just who they are but where they appear in the pedigree.”“For buyers, Pedigrees360 simplifies purchase decisions at major sales,” he continued. “The enhanced Sales Catalogue feature allows users to filter, search, and shortlist potential purchases with precision. And coming in 2025, a further upgrade will extend this functionality to include breeding stock sales, expanding the scope of opportunities supported by Pedigrees360.”And they're just getting warmed up on sales functionality, said Stewart. “We're planning a pretty big upgrade in January to the tool that will really help people who are buying horses and going to the sale and customizing dashboard. Because when you go to a sale, you have to find some way to filter the horses. You can't go to Keeneland and look at 4,000 horses. Nobody can. You have to have some way to filter them down. And so we can take their criteria and filter through the horses and help them have a better shortlist.”Stewart said that the company has already attracted several large, global clients, and has a big international following. He envisions future upgrades which will turn Pedigrees360 in a comprehensive tool for anyone's business, helping users to not only plan matings and evaluate bloodstock, but to decide where to run their horses.Said Stewart, “I want to turn it into a complete 360 tool.”The post Stewart: `I Liked Pedigrees360 So Much, I Bought the Company’ appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.