Taking advantage of high option premium to sell putsAdobe Inc.BATS:ADBEKhanhC.Hoangthe premium from selling puts exp this Friday 09/12 will be used to finance buy-to-open calls exp 10.17 How Adobe Can Defend Its Business A. Deepen Generative AI Leadership • Expand Firefly and AI-driven features across all Creative Cloud apps, aiming for “AI first” workflows that outpace startups’ basic automation. • Launch workflow automation modules that shorten time-to-publish by 40%, embedding AI into layout, color matching, and asset management. B. Democratize Access Through Pricing Innovation • Introduce a low-cost “Creative Essentials” tier (e.g., $9.99/month) tailored for emerging markets and hobbyists to counter Canva’s freemium appeal. • Offer perpetual-license “classic” bundles on select apps to retain users resistant to subscriptions, defending against Corel and Affinity’s one-time-buy model. C. Fortify Ecosystem and Integrations • Open up APIs and SDKs to third-party developers, fueling a plug-in marketplace that rivals Figma’s community-built extensions and Boris FX’s visual-effects suite integration. • Embed deeper connections between Creative Cloud, Experience Cloud, and Document Cloud to lock in enterprise clients pursuing unified marketing-to-sales-to-service pipelines. D. Accelerate Mobile-First and Simplified UX • Complete a full-featured mobile Photoshop and Illustrator with 80% of desktop capabilities, pre-empting mobile-only disruptors like Canva and Affinity Photo for iPad. • Streamline UI learnability by introducing “beginner” and “pro” modes, reducing onboarding friction that drives users to simpler platforms. E. Invest in Enterprise and Education Partnerships • Bundle Creative Cloud Essentials with Salesforce and Microsoft 365 enterprise contracts, offering integrated licensing discounts to large accounts. • Expand educational outreach by partnering with universities and online-learning platforms, making Adobe tools the de facto standard for students and new professionals. F. Leverage M&A and Targeted Acquisitions • Acquire or invest in AI-native startups specializing in mobile video editing, real-time collaboration, or niche generative-media innovations to stay ahead of agile challengers. • Integrate acquired technologies quickly into the Adobe ecosystem, ensuring new capabilities amplify existing Creative Cloud and Experience Cloud value.