When a potential customer reads your sales copy, they’re silently asking one thing over and over again: 👉 “SO WHAT?” It doesn’t matter how exciting you think your product or service is. What matters is whether the reader instantly understands: 1. WHY it’s relevant to them 2. HOW it improves their life 3. WHAT problem it solves 👉What is the “SO WHAT?” Test? The “SO WHAT?” Test is a simple copywriting filter that forces you to strip away fluff and keep only the benefits that actually resonate with your customer. 👉Why passing the “SO WHAT?” Test Matters Cuts through noise – Customers skim, they don’t read. Passing the “SO WHAT?” Test forces clarity. Focuses on benefits, not features – People buy outcomes, not specs. Builds emotional connection – Answering “SO WHAT?” shows empathy—you get what your customer actually wants. Boosts conversions – Clear, benefit-driven copy moves people from interest to action. 💡 Bottom line: If your copy can’t pass the “SO WHAT?” Test, it won’t pass your reader’s attention test—and that means missed sales.   submitted by   /u/TunbridgeWellsGirl [link]   [comments]