Hi team, This is the first time I've included a pretty thorough research process before writing a practice ad. The usual feedback I get often poses the question: "Is this something your customer actually cares about?". And the answer is normally no. So, I've based this ad off of the most common pain points and desired benefits I found from a decent amount of digging into IVOC data. The most common frustrations I found were: •Confusing setup process and defected parts •Adjustable height functions breaking down •Friction over support/returns from alternative desks companies •Neck, shoulder and back pain from sitting all day Here's the ad (written for a solution aware audience): The Easy-Build Desk That’s Alleviating Upper-Body Pain For Good There are 2 kinds of adjustable height desks. The headache inducing setup. Stops working after 2 months. Non-existent support team kind. And the 30-minute build. Performance certified. Long-term muscle-tension alleviating kind. Prefer the sound of the latter? Get your SmartDesk 2 today - for an instant and seamless transition to a life free from sitting-induced agony.   submitted by   /u/BarOk7532 [link]   [comments]