According to Pooja Kapadia, partner at Cyril Amarchand and Mangaldas, "Celebrities have taken this further by trademarking their names, images, voices, and even signatures." This approach is being reinforced by the Delhi High Court's rulings in the cases of Aishwarya and Abhishek, which stated that a person's name, image, voice, and persona have commercial value and should be protected from unauthorised use.