Mondo Duplantis continues to raise the bar in Pole Vaulting – but chooses to do so by only 1cm at a time.The Athletics phenomenon set the 13th world record of his illustrious career, with his new height at 6.29m in Hungary this month.He jetted straight over to celebrate with his fiancéeAFPIt is his third world record of 2025 alone, with Duplantis celebrating by planting a kiss on his fiancée, Desire Inglander, a Swedish model.The 25-year-old made his first inroads to becoming a sporting superstar when he was just a teenager.In 2017, the then-19-year-old became the only high school vaulter to have cleared 19 feet – and he’d done it twice by April that year.In fact, his 19 feet 4 1/4 inches he recorded at the Texas Relays would have been enough for a bronze medal at the 2016 Rio Olympics.“It is off the scale; nobody’s seen anything like this,” said Olympic bronze medalist Earl Bell to the New York Times. “He’s the Tiger Woods of pole vaulting.”Since then, Duplantis has more than lived up to the hype, taking the world record from Renaud Lavillenie of France in February 2020.Within the next five years, the Louisiana-born Swede has broken his own feat another 12 times – each time, clearing the bar by 1cm.Why Duplantis only breaks World Record by 1cmThe greatest pole vaulter of all time purposely increases the world record by a centimetre every time for both money and marketing.Duplantis broke the world record for a third time this year, raising the bar to 6.29mShutterstockDuplantis world record timeline2020 – 6.17m 2020 – 6.18m 2022 – 6.19m 2022 – 6.20m 2022 – 6.21m 2023 – 6.22m 2023 – 6.23m 2024 – 6.24m 2024 – 6.25m 2024 – 6.26m 2025 – 6.27m 2025 – 6.28m 2025 – 6.29mMondo Duplantis earningsEach time he officially sets a new height, Duplantis rakes in lucrative cash bonuses, while increasing the sport’s profile as well as his own.When he sets a record at the World Championships, the governing body, World Athletics and its sponsors pay out $100,000 (£74,000).That is still worth $50,000 (£37,000) at indoor events, with Duplantis holding the accolades for both indoor and outdoor pole-vaulting.He received $30,000 (£22k) when he set his second world record in Glasgow in 2020, but the minimum threshold for doing so at current Diamond League meetings is now a minimum $50,000 per record.The two-time Olympic gold medalist also takes home additional bonuses from his primary sponsor, Puma, for breaking world records.Duplantis is staking a claim as the most famous athlete since BoltWorld Athletics regulations and guidelines on world record payoutsPuma jokingly commented, ‘Please give us a rest,’ following Duplantis’ 13th world recordInstagramAlongside the money, Duplantis also benefits from a brand perspective by generating global media attention with new heights.In April, he was named the Laureus World Sportsman of the Year, an award that’s normally reserved for more mainstream sports.Novak Djokovic claimed it the year before, with Lionel Messi, Lewis Hamilton, and Rafael Nadal among the illustrious former winners.Duplantis, who has shown his sprint prowess by beating a track athlete in a 100m race, can also count Usain Bolt as one of his fans.On his unique hustle, Duplantis explained on Real Talk With Tee: “A man’s got to make a living, and there is a bit of a glitch, you could say. “There’s not so many people making an abundance of bread in track and field and so I guess it’s a good thing I can capitalise.”Duplantis is now being recognised as a global superstar outside of athleticsGetty Images - GettyWhat height can Duplantis reach?Duplantis broke the world record with 6.17m in 2020 – which he’s since taken to 6.29 with his recent feat in Hungary.“I think that 6.30 metres is probably the target in the near future, and 6.40 metres is achievable in the next few years,” Mondo said, via Puma, in March.How much could Duplantis earn at the World Championships?Duplantis, who has been unbeaten for two years, stands to win $70,000 for another gold medal in Tokyo.And of course, all the bonuses that could come with his 14th world record…