Plus500 Reports Half Its Revenue Now Comes From Customers Trading Over Five Years

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Plus500 (LSE:PLUS) reportedapproximately half of its OTC revenue in 2025 came from customers who have beentrading on the platform for more than five years, doubling the 24 percent sharerecorded three years earlier.Thedisclosure appearedin the company's year-end trading update today (Monday) and marks a rare publicmetric for a CFD broker, an industry historically questioned over shortcustomer lifecycles and churn. TheLondon-listed fintech posted revenue of roughly $792 million and EBITDA ofaround $348 million for the year ended December 31, both ahead of Bloombergconsensus estimates of $757.7 million and $345.8 million respectively.Three yearsago, customers trading for more than five years contributed just under aquarter of OTC revenue. By last year, that figure had climbed to 50 percent.Customer Base Shrinks, ButQuality ImprovesPlus500onboarded about 104,500 new customers during 2025, down from 118,010 the prioryear. Active customers declined slightly to approximately 242,000 from254,138 in 2024. However, the company's average user acquisition cost fellby more than 10 percent year-over-year.The companyended the year with cash balances of roughly $800 million and no debt, afterdistributing about $380 million to shareholders through dividends and buybacks.Plus500 allocated $200 million to share repurchase programs during the year,bringing total shareholder returns to $365 million.On aconstant currency basis, Plus500's EBITDA for 2025 was approximately 8 percenthigher than the prior year. The company maintained an EBITDA margin of around44 percent.Two B2B Deals in USFutures SpacePlus500secured clearingpartner status for the CME Group and FanDuel prediction market platform, which went live last month. Thefintech will provide brokerage execution and clearing services for FanDuelPrediction Markets, operating as the infrastructure layer behind event-basedcontracts targeting US retail customers.The arrangementwith CME and FanDuel followedan October partnership with Topstep, a Chicago-based trading education andevaluation platform. Under that deal, Plus500 actsas the exclusive provider of clearing and technology infrastructure for TopstepBrokerage.Bothpartnerships position Plus500 as a B2B infrastructure provider in the USfutures market, an area the company has targeted for expansion. The broker is aclearing member of CME Group Exchanges and Kalshi Exchange.Geographic ExpansionContinuesPlus500secured new regulatory licenses in the UAE and Canada during 2025 and receivedauthorization from the Colombian Financial Superintendence to establish arepresentative office, marking the company's first entry into Latin America.The group now holds 16 regulatory licenses globally.The brokerpreviously became a clearing member of ICE Clear Europe, allowing it to offer access toEuropean energy and carbon derivatives markets. Plus500plans to publish its full preliminary results for 2025 on February 9. This article was written by Damian Chmiel at www.financemagnates.com.