In mid 2025, you might have noticed little Clippy profile pics all over the internet, showing the Microsoft Clippy from the mid 1990s. This protest movement was sparked by the consumer rights activist and YouTuber Louis Rossmann, who wanted people to use it as a sign of protest against how Big Tech uses and abuses users’ data for its own profits and for AI training. His YouTube clip went viral, and the protest with Clippy the paperclip is ongoing.