Choosing a Tinder profile picture may feel like a free, personal and creative act. But how true is that? A new study from the Universitat Oberta de Catalunya (UOC) shows that, far from being unique, most users follow one of a small number of visual strategies. The research, led by Alejandro García Alamán, a member of the CIRCLE Lab and instructor at the Faculty of Psychology and Education Sciences, identifies nine standardized profile types that recur systematically on these platforms.