An analysis of nearly 50 Amazon purchases over six months in 2025: during the October 7-8 Prime Day sales, average savings were only 0.6% and some items went up (Geoffrey A. Fowler/Washington Post)

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Geoffrey A. Fowler / Washington Post:An analysis of nearly 50 Amazon purchases over six months in 2025: during the October 7-8 Prime Day sales, average savings were only 0.6% and some items went up  —  Next time Amazon hypes its Prime Days savings, remember this: The prices during the sale aren't always better.  I've got the receipts to prove it.