In 2013, Samsung entered the OLED TV market with the launch of the Real OLED KN55F9500 model, which was also the world’s first 55-inch OLED TV. However, since it was difficult to produce, had lower brightness than LCD TVs, suffered from burn-in issues, and came with a hefty price tag, neither the brand pushed its sales nor many people bought it. With that, the South Korean tech giant soon stopped making OLED TVs.Fast forward to 2022, Samsung re-entered the OLED TV market with the launch of the S95B. It featured Samsung Display’s QD-OLED panel, which was revolutionary, as it was easier to produce, had a much higher brightness than previous OLED TVs, had much lower chances of suffering from burn-in, and most importantly, was much more affordable. With that, it was instantly on people’s radar, looking for high-end TVs.Sales of Samsung's OLED TVs are increasing rapidlySamsung followed it up with the S95C, S95D, and, most recently, with S95F, which brought significant improvements. These models proved that they don’t have the disadvantages associated with previous OLED TVs, and are far superior to LCD TVs in almost every aspect. The brand also launched the more affordable S90 series, which made OLED TVs accessible to a wider audience. Well, we finally have some numbers about Samsung’s increasing OLED TV sales.According to Omdia, in the first half of 2023, the sales of Samsung’s OLED TVs accounted for 5.5% of the brand’s overall TV sales (via Maeil Kyungjae). In H1 2024, that number rose to 9.7% and in H1 2025, it breached the 10% mark and reached 12.3%. The research firm also reveals that in 2023, Samsung sold one million OLED TV units, and in 2024, that number rose to 1.4 million units. Omdia predicts that in 2025, the brand will sell two million units, and in 2026, three million units. Tough competition from Chinese brands in the LCD TV market is making Samsung shift its focus to OLED TVAs you can see in the chart above, Samsung will have doubled the sales of its OLED TVs by the end of this year, and tripled it by the end of next year. That’s quite an achievement. The chart also shows that Samsung is rapidly closing the gap with LG, the only other brand offering competitive OLED TV models, and in the near future could become the leader in the segment. However, it's not just the improved technology and reduced costs that have made Samsung push the sales of OLED TVs; it's also the competition from the Chinese brands in the LCD market.For the last few years, Chinese brands have been offering TVs with better specifications at a lower price than those from Samsung (and every other non-Chinese brand), as they have mastered the LCD technology and have the means to produce them at a lower cost. With that, Samsung’s share in the LCD TV market is dropping significantly, and the trend is expected to continue for the foreseeable future. With that, Samsung is planning to shift focus from the LCD TV market to the OLED TV market and establish a strong footing there.The post Samsung’s OLED TVs are taking the market by storm appeared first on SamMobile.