FICCI Frames 2025: Kalli Purie says AI can make journalism more 'efficient and less monotonous'

Wait 5 sec.

The second day of FICCI Frames 2025 in Mumbai saw an insightful conversation between India Today Group Editorial Director (Broadcast & New Media) Kalli Purie and Contributing Editor at Business Standard, Vanita Kohli-Khandekar. The session, titled "Credibility in the Age of Chaos & Media's Role in Shaping India's Identity," focused on how technology, especially artificial intelligence, is changing the media landscape.