Monday.com has been marching aggressively forward on artificial intelligence, embedding the technology in a steady stream of new products including an agentic AI builder and a new vibe coding feature, as well as promoting internal use of AI coding assistants like GitHub Copilot and Cursor.But even amid all of that progress, Daniel Lereya, Monday.com’s chief product and technology officer, wasn’t satisfied. He wanted to push his team of around 700 “builders”—a group of employees that includes software engineers, product managers, product designers, and data experts—to dream bigger.And so earlier this year, Lereya kicked off “AI Month,” a four-week initiative of dedicated programming that included 17 workshops, 22 speakers, and 71 working demos, the latter presented by the company’s employees. The demos were all real tools that placed AI at the center of how work could be done to improve internal workflows or to make Monday.com’s customer products even better.“AI Month” was so popular that the company has since launched similar efforts in other parts of the business, including for the marketing team. The marketing group’s “AI Month” was held in September and led to the design and deployment of new tools like Budget-Bot, which automates financial planning. Ask-Marketing is an AI-powered knowledge sharing hub that was built by marketers, specifically for their needs.“It’s not taking what we are doing today and augmenting it, but thinking where are the radical changes that need to happen?” says Lereya. “These are the places where we saw the biggest impact.” Lereya felt it was important for Monday.com, which sells project management software, to create a precise moment in time where everyone across the organization would feel aligned on what AI will do to change work at the company and about how the technology will evolve in the future.The company hosted educational sessions during the first week of “AI Month,” which included sharing the baseline details about the various large language models sold by major AI hyperscalers, and explaining industry specific lingo. Interactive sessions were built around key themes like vibe coding, a trendy new practice in which developers describe a project’s goals to an AI-powered coding platform which then writes the code. That code can then be refined later by the developer. Every developer that attended the vibe coding session left with an app that they built themselves when applying those principles, says Lereya.Demos were presented each Thursday afternoon, and Lereya says a small team sifted through 127 submissions, allowing dozens to be presented to the broader employee base. Lereya’s main requirements were that every tool presented would be actually live and in production—not merely a working concept—and that the team presenting the tool could explain what it would do, what failed along the creative process, and what they learned. One product that was showcased was Sherlock, an internal performance analysis agent that analyzes requests from users who report a slow performance from Monday.com’s boards, the centralized hub that’s used to track team projects, manage timelines, and assign responsibilities. The Sherlock agent autonomously produces a report that investigators can use to guide them toward a speedier resolution, resulting in less back-and-forth between Monday.com and the company’s users.Lereya’s team also presented some outside-facing capabilities during AI Month that have since become available to customers, including the AI assistants Monday Magic and Monday Sidekick, as well as an AI-enhanced vibe coding platform called Monday Vibe. Within less than three months, Sidekick had over 45,000 interactions and Magic had around 2,000 solutions built within it. Monday Vibe has had over 17,000 apps built within the platform within just two months.An overarching goal for all the initiatives floated during “AI Month” was alignmebt with Monday.com’s key business objectives: to improve speed-to-market and to create higher quality products that will resonate with customers.The company is projecting big top line growth from the ongoing AI product pipeline, as leadership at Monday.com recently forecast that annual revenue would reach a new target of $1.8 billion by the end of 2027. This year, Monday.com has projected annual revenue would total between $1.22 billion to $1.23 billion.Ahead of the “AI Month,” Lereya says that all 80 teams that are part of Monday.com’s “builders” workforce met with senior managers to discuss how the work they do should be reimagined with AI. This naturally raises the question about the impact of AI on future employment. If new AI tools are doing so much more of the work, what will be left for humans? “It’s not about letting go of people,” says Lereya. He says Monday.com will want to hire more developers, so it can continue to execute on the company’s product roadmap at a much faster pace than today.Lereya says that as AI use proliferates, entirely new jobs will be created, but also concedes that some roles will dramatically change, and even at times, be eliminated. But he hopes events like “AI Week” will inspire workers to embrace AI to ensure they’re relevant for the future of work.“My approach is, ‘Let’s do more,’” says Lereya. “And I do expect more. This is the new standard.”John KellSend thoughts or suggestions to CIO Intelligence here.This story was originally featured on Fortune.com