Mitradebought Fridah Asset Managers Pty Ltd, a South African firm regulated by thecountry's Financial Sector Conduct Authority (FSCA), and plans to rename itMitrade Markets Pty Ltd. The deal gives the CFD broker its fifth license andopens up fresh territory across Africa, the Middle East (MENA) and LatinAmerica (LATAM).Mitrade Buys South AfricaFirm to Expand ReachThe companyalready operates under ASICin Australia, CIMA in the Cayman Islands, FSC in Mauritius andCySEC in Cyprus. Trading in emerging regions has been picking up, accordingto FinanceMagnates.com datafrom Q2 2025, with the Middle East, North Africa and Latin America showingstronger retail participation and appetite for mobile-first platforms."In avolatile macroeconomic climate, building resilient infrastructure acrosslicensed jurisdictions is how we scale sustainably," said Kevin Lai, VicePresident of Mitrade."This acquisition forms part of a broader strategy to promote inclusivityby expanding access to credible, regulated brokers across regions like LATAMand MENA, and to provide traders with intuitive trading experiences that meetthem wherever they are."This isanother acquisition we reported during Thursday’s session. Earlier, an investorgroup led by Marc Joppeck agreedto acquire Skilling.com, a European online brokerage, pending regulatoryapproval. The group already owns INFINOX.Recent Platform andMarketing InitiativesMitradeconnects more than five million traders to over 800 instruments, includingforex, indices, commodities, ETFs and shares. The broker has rolled outseveral updates this year to appeal to younger, mobile-first usersand expand its regional footprint.In July,the company addedApple Pay and Google Pay for its Australian customers, responding to ashift in how Gen Z investors manage their money. Digital walletsnow account for a substantial share of payment transactions in Australia,and mobile devices handle 56.6% of all trading activity. Also inJuly, Mitradesigned as the official regional CFD sponsor for Argentina'snational football team, targeting Southeast Asia and Australia. Thepartnership, branded as the "Rise with Champions" campaign,leverages Argentina's popularity following its World Cup win. Earlier inMarch, Mitrade introducedpaperless KYC verification through its EU entity. The systemallows real-time identity checks and cuts administrative work. Mitrade EUalso added Excess of Loss Insurance through Lloyd's of Londonto supplement existing protections for retail clients. This article was written by Damian Chmiel at www.financemagnates.com.