European regulation for discounts: The lowest price during the last 30 days needs to be shown The discount percentage cannot relate to a price that wasn't offered during the last 30 days Amazon, as always, show a way too high retail price and calculate the discounts on that fictional price. From now on, I will make every Prime Day the day that I report Amazon to authorities. In Germany that is Verbraucherschutz and Kartellamt. This is one of the reasons that make it difficult for European retailers to compete.   submitted by   /u/v1king3r   to   r/BuyFromEU [link]   [comments]