How Accenture CEO Julie Sweet communicated a major restructuring to 770,000 employees across 120 countries without ever sending a memo

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She opted to deliver the message via video rather than sending a company-wide memo. Her approach to managing the company’s transformation, which reversed five decades of organizational structure to better align with AI-driven client needs, demonstrates how leaders can successfully navigate large-scale change through transparent, personal communication.When Julie Sweet needed to announce the biggest organizational change in Accenture’s history to her workforce of more than 770,000 employees, she broke with decades of corporate tradition. Instead of crafting a company-wide memo, the CEO opted for something different: a direct video message that would reach employees across 120 countries and fundamentally reshape how massive corporations communicate during times of upheaval.“Reading it on a piece of paper would not have conveyed the why in the same way as hearing it—hearing the excitement in my voice, understanding the passion we have for why we’re changing,” Sweet said in a recent interview with Alyson Shontell, Fortune‘s editor-in-chief, for the first-ever episode of the Fortune 500 Titans and Disrupters of Industry vodcast (subscribe here).Sweet’s communication strategy reflects the scale of challenge she faces as head of Accenture, the world’s largest consulting firm by revenue. The Dublin-based company generated $64.9 billion in fiscal 2024 and serves more than 9,000 clients, providing services spanning strategy consulting, cloud migration, data analytics, artificial intelligence, cybersecurity, and more. With hundreds of thousands employees spread across more than 120 countries, Accenture helps organizations reinvent themselves in the digital age, making it both a beneficiary of and participant in the AI-driven transformation sweeping global businesses.Sweet herself represents an unconventional path to corporate leadership. Since becoming CEO in September 2019, she’s been the first woman to lead Accenture and the first CEO in the company’s history who didn’t start there straight out of college. Her background as a high-powered corporate lawyer—she spent 17 years at the prestigious firm Cravath, Swaine & Moore, making partner within eight years—gave her an outsider’s perspective when she joined Accenture as general counsel in 2010. 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