Название: The Art and Science of Virtual Content Creation: Beyond the ScreenАвтор: Raquel Victoria Ben?tez RojasИздательство: CRC PressГод: 2026Страниц: 288Язык: английскийФормат: pdf (true), epubРазмер: 10.1 MBThe Art and Science of Virtual Content Creation: Beyond the Screen is a wide-ranging guide that examines the dynamic fusion of creativity and technology in crafting immersive digital experiences. It explores how artistic vision and digital tools function as equal partners in the creation of compelling virtual media, moving beyond traditional boundaries to explore the vast creative potential of the digital realm. This book provides both theoretical foundations and practical strategies for conceptualizing, developing, and producing virtual content across multiple platforms and formats. This book covers the complete life cycle of virtual content creation, guiding readers through every phase from initial concept development to postproduction. It explores the unique opportunities and challenges of virtual reality, augmented reality, and mixed reality, while introducing essential technical skills including 3D modeling, animation, spatial audio, and interactive design. Through real-world case studies and industry experiences, this book describes innovative storytelling methods and examines emerging technologies such as procedural generation, AI, and blockchain as future drivers of virtual media. This book serves digital artists, game developers, filmmakers, UX designers, and media professionals who want to harness the power of immersive technologies.