Buy Side vs Sell Side War. What you need to know.Microsoft CorporationBATS:MSFTMarthaStokesCMT-TechniTraderSell Side Institutions are using retail financial news to spread misinformation, false information and misleading information in an attempt to create panic selling by retail investors and retail traders. Sell Side makes huge profits from acting as Market Makers selling short and then setting a buy to cover order way below their sell short entry order. Buy Side Institutions are long term in the market providing products and instruments for their 401k and IRA investors. The Buy Side is aware of the fact that the Sell Side is trying to create panic. Buy Side is waiting and ready to support the stocks that are headlined by Sell Side news. This is the most important information about why the markets are so volatile and why whipsaw action is increasing.