The new line of Rog Ally devices made by Asus in partnership with Microsoft and Xbox have exceeded expectations, and Asus is now undertaking efforts to ramp up production to meet demand.Asus management said during the company's latest earnings briefing that the new Xbox-branded devices have seen an "extremely positive" response from the market, "exceeding expectations."Some balked at the $600 and $1,000 price-points for the Rog Xbox Ally and Rog Xbox Ally X devices, but Asus said the market has spoken and there is demand for "premium, higher-end models" of the Rog Ally."These high-ended variants are currently in short supply. We are working closely with key component suppliers to ramp up production and fill the demand gap that exists. Our goal with the Rog Ally is for it to remain a core pillar within the Asus gaming portfolio," the company said, as reported by Windows Central.GameSpot's Rog Xbox Ally review said the system is good hardware let down by annoying software. Reviewer Tamoor Hussain wrote, "Where the Steam Deck feels like it can be a dedicated, primary, and only gaming platform that you'll have a seamless and slick experience akin to a console, the Xbox Ally very much feels like it functions best as an extension of PC ecosystems, whether that's Steam, Xbox, or any other."