The Entertainment Software Association has released the results of its annual holiday shopping survey, and the data shows that kids really want video games, but not as much as they want cash.The ESA's survey found that video games are among the top three things that kids want this holiday, with 58% of kids saying they would like games as gifts this year. Money and gift cards (69%) was the most sought-after gift for kids, followed by clothes/accessories (63%), and then video games at 58%.The survey also found that 58% of kids want to play more video games with their parents; the percentage increases to 73% for kids ages 5-7, 66% for ages 8-9, and 62% for ages 10-12.The ESA's survey also found that the most likely generation to ask for video games as gifts this holiday was Gen Alpha (ages 5-12), at 62%. Beyond games themselves, kids also want in-game currency (43%), some kind of gaming console (39%), physical games (37%), video game accessories (37%), or a video game subscription (32%).Finally, the ESA survey found that, among parents who said they are planning to buy their children video games as gifts this year, they plan to spend an average of $736.83. That figure may look high, but games are generally more and more expensive these days, and consoles are ticking up in price, too, due in part to tariffs and other factors."Our research this year shows that kids not only want games, they also want quality time with their families. In a world where people feel increasingly disconnected, playing video games remains one of the easiest--and most fun--ways to stay close to the people we love," ESA president and CEO Stan Pierre-Louis said in a statement.This survey was conducted by YouGov and the ESA via a five-minute online survey from September 26-30 this year. More than 1,900 people aged 5-65 took part in the study, the data for which was "weighted to be representative of the overall US population in terms of age, gender, ethnicity, education and census region."