After researching more than 20 dog collars, testing 10 on various-sized dogs, and interviewing vets and trainers, we think the Orvis Personalized Dog Collar is the best basic dog collar for most people (and their pets). It’s custom-embroidered with your contact information, so anyone who finds your pet can get in touch, even if the tags break off. It’s also brightly reflective from all angles, easy to clean, and backed by Orvis’s satisfaction guarantee.