Marico’s Beardo, True Elements, Studio X and Pure Sense push digital portfolio past ₹1,000-crore ARR

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Marico's digital brands have achieved Rs 1,000 crore in annual recurring revenue. The company anticipates food and premium personal care to contribute 25 per cent to its India business within three years. Beardo is nearing profitability, and Plix has reached break-even. Marico aims for significant growth and profitability across its diverse portfolio.