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RegExp("[?&]notifications=1(&|#|$)");"desktop"===y&&i&&b.test(window.location.search)&&(i.checked=!0)};ge("ybar-mod-notification",(function(e){var t={isUH3:"crunch"===e.getConfig().ytheme,notifContainer:document.getElementById("notification-container"),notifBadge:document.getElementById("notif-badge"),notifMenu:document.getElementById("ybarNotificationMenu"),notifMenuOpener:document.querySelector("#ybarNotificationMenu + label"),notifDropdown:document.getElementById("notifDropdownContainer"),tooltipContainer:document.querySelector(".".concat($n)),notifLabel:document.querySelector(".".concat(Xn))};t.notifDropdown&&so(e,t)}))}()}};]]>Grace NotoMon, November 17, 2025 at 4:45 PM GMT+1 3 min readThis story was originally published on CFO Dive. To receive daily news and insights, subscribe to our free daily CFO Dive newsletter. In the face of an ongoing shortage of talent and evolving technologies that promise to remove some of the pain points of historically manual processes, today’s finance chiefs are starting to think differently about how they search for accounting professionals.CFOs today are “very focused on systems forward accountants in the hiring process,” John Glasgow, CEO, CFO and founder of enterprise resource platform startup Campfire said.Nowadays, finance chiefs are looking for leaner teams that can do more forward-thinking work — they “don’t want the accounting team to grow linearly with the business,” Glasgow told CFO Dive in an interview. Instead of seeking 30 accountants for the team, “we want three, and we want them doing more strategic work, but we need everything to be accurate,” he said of CFOs’ perspectives.Glasgow founded Campfire with the aim of alleviating some of the historic pain points of legacy ERP platforms at a time when many finance leaders are preparing to integrate AI and automation further into their back-office processes. Launched in June 2023 early in the AI boom, “we had the unique opportunity to rethink accounting workflows from an AI-first mindset,” Glasgow said.“Some folks have been building on top of existing solutions. We found that we needed to rebuild at the core,” Glasgow said of Campfire’s offerings.Glasgow has served as the dual CEO and CFO of Campfire since August of last year, according to his LinkedIn profile. Prior to Campfire, he served as vice president of business development and partnerships for payments software provider Bill.com, and his past experiences have included roles at Invoice2Go and Adobe. Designed as a “full replacement” for legacy ERP systems, Campfire takes an “AI-native” approach that views the technology as “another member of the team” — with the same requirements for transparency and accountability, Glasgow said.“As a former finance leader, I would never send something to the board without asking for the supporting financial models and reviewing the formulas and the assumptions,” Glasgow said. For Campfire, that means reimagining workflows with AI that can still maintain “auditability and trust,” he said, avoiding the AI “black box” that is the biggest fear of today’s accountants or finance professionals.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P Futures6,638.50 -1.25 (-0.02%)Dow Futures46,182.00 -2.00 (-0.00%)Nasdaq Futures24,579.50 -16.25 (-0.07%)Russell 2000 Futures2,355.10 -0.60 (-0.03%)VIX24.69 +2.31 (+10.32%)Gold4,070.40 +3.90 (+0.10%)PortfolioSign in to access your portfolioSign inTop gainersONDS Ondas Holdings Inc. 7.84 +1.59 (+25.34%)DGNX Diginex Limited 16.20 +2.61 (+19.21%)LGN Legence Corp. 44.93 +4.81 (+11.99%)TMC TMC the metals company Inc. 5.42 +0.54 (+10.95%)SRRK Scholar Rock Holding Corporation 39.81 +3.34 (+9.14%)Top losersNICE NICE Ltd. 105.65 -15.21 (-12.58%)KLAR Klarna Group plc 31.63 -3.25 (-9.32%)PACS PACS Group, Inc. 14.43 -1.27 (-8.09%)SNDK Sandisk Corporation 244.93 -20.95 (-7.88%)GPCR Structure Therapeutics Inc. 34.50 -2.94 (-7.85%)Most activeNVDA NVIDIA Corporation 181.36 -5.24 (-2.81%)ONDS Ondas Holdings Inc. 7.84 +1.59 (+25.34%)PLUG Plug Power Inc. 2.1400 +0.0550 (+2.64%)OPEN Opendoor Technologies Inc. 7.52 -0.32 (-4.08%)BBAI BigBear.ai Holdings, Inc. 5.98 +0.41 (+7.36%)Earnings eventsMy earnings eventsEarnings eventsTrending tickersPLUG Plug Power Inc. 2.1400 +0.0550 (+2.64%)TMC TMC the metals company Inc. 5.42 +0.54 (+10.95%)HD The Home Depot, Inc. 336.48 -21.55 (-6.02%)OLMA Olema Pharmaceuticals, Inc. 20.14 +11.62 (+136.39%)WBD Warner Bros. 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