For context, I work as an entry level marketing assistant. My first job out of college, and what I thought would be a marketing job focusing on social media and content strategy quickly turned into a somewhat copywriting position. I'm writing all social media captions, website landing pages, and emails. I'm doing fairly ok on these, but my manager specifically spoke to me about ad copy and how they would like to see me improve in that aspect. Now, my company doesn't have a copywriter (I guess it's me, but I mean someone who solely focuses on writing) and I have no previous copywriting skills. So when I get pulled into a meeting with my manager and they tell me my ad copy isn't performing well, I have no idea what it means. I asked for clarification like if there's past data that can be looked at to see what ad copy campaigns did well and what didn't. Their response, "We don't have that for you." Next solution, use AI. Then proceeds to go off about how I need to be better than AI for the longevity of my career. If my job was to solely be a copywritier/writer, I understand I should be better, but it's not my job and not what I applied for, yet I'm being blamed for something I have literally no experience in, and I'm not given any support on how to improve. So, after one long rant later, any advice on how to better my ad copy? specifically in the digital aspect like meta and google ads?   submitted by   /u/sittingduckling2496 [link]   [comments]