One of the things that has almost always differentiated Samsung from Apple was its two-pronged launch schedule. While Apple announces iPhones in the autumn every year, Samsung has historically held two major yearly launch events. One Galaxy Unpacked takes place in January-March, and the other in July-September.Samsung may soon face Apple twice a year. Reports citing Bloomberg claim that the US tech giant is seeking to split the launch of its future iPhones into two yearly events. The first yearly launch event for Apple will take place in the spring, and the other in the fall.More specifically, Apple will unveil the Pro-labeled iPhones, i.e., the iPhone 18 Pros, in the fall of 2026. This fall launch event could also host the first foldable iPhone.Then, Apple will launch the standard iPhone 18 in the spring of 2027. This is when and where a sequel to the iPhone 16e and the iPhone Air 2 may also be announced. Browse Black Friday Samsung deals Samsung Shop Samsung almost always had the advantage of keeping the spotlight on its mobile devices through multiple Galaxy Unpacked launch events. And by borrowing a similar strategy, Apple won't have to bet all of its chips on one big yearly unveiling. Both companies will fight for the spotlight throughout the year.It is worth noting that, in 2025, Samsung's launch schedule consisted of the usual two major Galaxy Unpacked events, where the S25 and Z7 lineups were introduced, but also a few other events.The Galaxy S25 Edge got announced at a separate event, and so did the S25 FE. Likewise, Galaxy XR had its own launch, separate from mobile phones.The post Apple’s rumored two-event iPhone cycle sets up a year-round clash with Samsung appeared first on SamMobile.