Sources: Adobe nears a $1.9B deal to acquire NYSE-listed Semrush, which helps companies run search engine optimization as AI use increases, paying $12 per share (Lauren Thomas/Wall Street Journal)

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Lauren Thomas / Wall Street Journal:Sources: Adobe nears a $1.9B deal to acquire NYSE-listed Semrush, which helps companies run search engine optimization as AI use increases, paying $12 per share  —  Semrush helps businesses from Amazon to TikTok with search-engine optimization and marketing