eTorolaunched 250 additional UCITS ETFs today (Tuesday), expanding its Europeaninvestment offerings as the trading platform faces mounting competitivepressure from larger brokerages replicating its signature features.eToro Adds 250 UCITS ETFs The rollouttargets European clients who increasingly favor UCITS-structured funds fortheir regulatory protections and transparency. European UCITS ETF inflows hit arecord €330.6 billion in 2025, pushing total assets under management to €2.57trillion. "eToro'sgoal is to open the global markets and make investing as simple aspossible," said Yossi Brandes, VP of Execution Services at eToro."For our European investors, UCITS ETFs are a key gateway to diversifiedand cost-effective portfolios."Theplatform said hundreds more UCITS ETFs will be added in coming months. The newfunds integrate with eToro's recurringinvestment tool, which allows users to schedule automatic purchases atfixed intervals. Monthly minimums start at $25, and the company is waivingconversion fees on recurring deposits through March 31, 2026.Theaddition, hovever, comes one day after eToroannounced plans to cut 7% of its workforce globally, a restructuring CEO Yoni Assia said would"correctly size business needs and support a long-term growthstrategy."Rivals Chip Away at SocialTrading EdgeeToro'sexpansion follows a difficult stretch for the publicly traded company. Earlierthis month, Goldman Sachsdowngraded the stock to neutral, warning that competitors are eroding its once-unique position in copytrading. The bank projects roughly 7% annual revenue growth through 2027, amodest forecast despite assets under administration surpassing $18 billion inNovember.Shares (NASDAQ: ETOR) haveslumped more than 50% since the company's May 2025 IPO at $52. The stock testedlevels below $31 this week, after the layoff announcement, marking new lowssince its Nasdaq debut."Asdemand for these products continues to grow, particularly among our Europeanclients, we are pleased to announce the addition of 250 new UCITS ETFs, withhundreds more coming soon," Brandes said.Recent Feature RolloutsContinueThe ETFpush follows other product launches aimed at deepening user engagement. One-third ofeToro trades now occur during 24/5 extended market hours, mirroring growth at rivals likeRobinhood and Interactive Brokers that also offer round-the-clock access.Last month,the company launched stocklending for UK retail investors through a partnership with BNY and EquiLend, bringinginstitutional-style passive income opportunities to its customer base."Recurringinvestments reduce the need to worry about timing the market and help investorsbuild healthy long-term habits," Brandes added. "Our new recurringinvestment plan is an ideal way to steadily build exposure to ETFs."This article was written by Damian Chmiel at www.financemagnates.com.