FXBO, a CRM solutions provider in the forex trading industry, has strengthened its management team by onboarding Natalie Agopian as its new Chief Commercial Officer (CCO), FinanceMagnates.com has learned. She will also be appointed Director of the company’s Dubai branch and is expected to lead the office.A Strategic Hire by FXBOThe tech provider now plans to use Agopian’s understanding of SaaS sales cycles. The company also intends to involve her in its international growth and scaling strategy.In a statement, she highlighted that FXBO became popular in the industry “purely by word of mouth because of its value proposition of being so feature-rich and customisable”.According to the company, it serves over 250 brokers and has more than 370 integrations.Bringing Payment Industry ExperienceAgopian joined FXBO from payments orchestration firm Praxis Tech, where she spent the last eight years.Based in its Dubai office, she departed as Praxis’ Strategic Business Development Manager. She was also the Dubai Regional Manager and was responsible for the setup and day-to-day management of the Dubai office and its staff. She also served as Chief Sales Officer at Praxis’ Cyprus office for almost five years.In her new role at FXBO, she brings more than two decades of total work experience.“Her deep technical knowledge, experience in sales and employee management, and expertise in the payment sector will undoubtedly add value to our CRM system and wider company operations, supporting further innovation and growth,” said Dmitriy Petrenko, CEO of FXBO.“We have watched her grow professionally for many years and are pleased to have her join us.”Last year, FXBO first integrated its solutions with Brokeree’s social trading for cTrader and later with the same company’s PAMM offerings.This article was written by Arnab Shome at www.financemagnates.com.