Affiliate Disclosure: This post may contain affiliate links, when you buy through links in the description we may earn an affiliate commission. See our affiliate link policy for more details: https:\/\/www.androidauthority.com\/external-links\/ Follow the Team: Paul Jones: https:\/\/x.com\/1paulj_ C.Scott Brown: https:\/\/www.threads.com\/@c.scottbrown Lanh Nguyen: https:\/\/www.instagram.com\/lanhnguyenfilms\/ Harley Maranan: https:\/\/x.com\/harleymaranan Edgar Cervantes: https:\/\/x.com\/5Reflections Mishaal Rahmann: https:\/\/x.com\/MishaalRahman” json_ld_thumbnail=”https://i.ytimg.com/vi/0vdVXj1k-Mo/maxresdefault.jpg” json_ld_upload_date=”2026-01-14T16:06:35-05:00″]https://www.youtube.com/watch?v=0vdVXj1k-MoThe RAM crisis affects smartphones, PC components, handheld game consoles, and more, is really starting to bite. Between product delays, cancellations, and the expectation of price hikes, 2026 isn’t shaping up to be a good year for buying new gadgets. While the outlook isn’t great, the tech industry remains adaptive, if nothing else. Every crisis is also an opportunity, and I’m not the only one who thinks that.I have some sympathy for Carl Pei’s position that the RAM shortage presents an opportunity for brands that are less dependent on spec sheets — and the looming price increases — to market their wares. I don’t think that Nothing is exactly primed to benefit any more than anyone else (affordable phones are probably more vulnerable to BOM price hikes), but that’s by the by. The RAM shortage might present some opportunities for brands to break the mould, but will they take it?