By: Tech DeskNew Delhi | January 16, 2026 03:58 PM IST 2 min readAI is replacing jobs, but Indian C-suite leaders are willing to invest anyway. (Image Source; Pixabay)Accenture, one of the biggest IT companies in India, recently published a report suggesting C-suite leaders remain unfazed by the AI bubble and are looking to invest more in the technology.According to the company’s Pulse of Change survey, almost 88% C-suite leaders in India are looking to increase their AI investments this year, out of which 69% see the technology as a major source of revenue growth rather than cost reduction. However, 27% executives say that one of the major challenges is the shortage of skilled talent in the industry.Despite the huge investment in the technology, the report claims that only 24% of organisations in India have started continuous learning related to AI and that less than 10% of organisations are redefining jobs to support AI adoption.The survey, which consisted of 3,650 C-suite leaders and 3,350 non-C-suite employees working for some of the world’s largest organisations in 20 countries, goes on to say that 60% of C-suite leaders in India are willing to increase AI spending, and only half are considering increasing hiring more people if the AI bubble bursts in the future.In the last few years, the report claims AI is past the experimentation stage and has seen widespread adoption by enterprises. Talking of India, around 41% of organisations have been using AI agents to complete various tasks. Also, 24% of companies have deployed AI-powered end-to-end processes, with more than one-third (39%) of C-suite leaders using generative AI tools on a daily basis.While skilled talent is still short, almost all organisations say their workforce now has the necessary foundational training required to use AI efficiently. In India, about 47% of employees are now using AI tools to increase efficiency, while 83% see the technology’s potential for business impact.Talking of C-suite leaders, the survey also states that 64% of leaders are now prioritising investments in AI, but there is less confidence in environmental and geopolitical disruptions. © IE Online Media Services Pvt Ltd