"Without a name change, without a flag change, we won't continue": Factor gives Israel-Premier Tech ultimatum as widespread protests make bike sponsorship "too controversial"

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CEO and founder Rob Gitelis says backing Israel-branded team is "not a matter of right or wrong any more, it's become too controversial around our brand"

&quot;Without a name change, without a flag change, we won&#039;t continue&quot;: Factor gives Israel-Premier Tech ultimatum as widespread protests make bike sponsorship &quot;too controversial&quot;

"Without a name change, without a flag change, we won't continue": Factor gives Israel-Premier Tech ultimatum as widespread protests make bike sponsorship "too controversial"