TLDRWorld Liberty Financial will soon launch a debit card with Apple Pay integrationThe company plans to release a retail app described as “Venmo meets Robinhood”World Liberty signed an MOU with South Korean exchange BithumbThe company will not launch its own blockchain, preferring to remain “chain agnostic”WLFI token has fallen 37% since its September 1 launch, currently trading at $0.21World Liberty Financial, a crypto project backed by the Trump family, plans to launch a debit card and retail application “very soon,” according to co-founder Zak Folkman. The announcement came during a panel discussion at Korea Blockchain Week 2025 in Seoul.The upcoming debit card will allow users to connect their USD1 stablecoin to Apple Pay, making it easier to use cryptocurrency for everyday payments. This move represents a push to integrate the project’s stablecoin into conventional payment systems.World Liberty Financial’s co-founder, Zak Folkman, has revealed that the project is preparing to launch its very own debit card in the near future.This isn’t just another product -it’s a powerful step toward bringing real-world utility to the $WLFI ecosystem. A sleek, modern… pic.twitter.com/xreC3hqwVZ— Elan Mint (@ElanMint) September 23, 2025Folkman described the retail application as “Venmo meets Robinhood,” combining peer-to-peer payment features with trading capabilities. The app aims to merge the user-friendly transfer functions of payment apps with the investment features of trading platforms.Both products form the core of World Liberty’s strategy to expand into consumer markets. The company hopes these offerings will make cryptocurrency more accessible to everyday users who may be unfamiliar with digital assets.In parallel news, World Liberty Financial has signed a memorandum of understanding with Bithumb, one of South Korea’s largest cryptocurrency exchanges. The partnership aims to explore future business opportunities, though specific details of the collaboration have not yet been disclosed.Long-Term Vision Over Short-Term GainsDespite the buzz around its new products, World Liberty Financial has faced challenges in the market. The WLFI token has dropped 37% since its official launch on September 1, 2024. In the past day alone, it fell 10.28% to trade at $0.21.World Liberty Financial Price on CoinGeckoFolkman acknowledged these market fluctuations but emphasized the company’s long-term perspective. “We’re not in this to run a sprint, this truly is a marathon,” he stated during the fireside discussion.The co-founder expressed confidence that WLFI would rise in value over time as the project continues to develop its product suite. He stressed that World Liberty Financial thinks “in terms of decades” rather than months or years, focusing on creating products with staying power.Chain Agnostic ApproachContrary to many crypto projects that launch their own blockchains, Folkman firmly stated that World Liberty Financial will “never” develop its own chain. This decision aligns with the project’s core values and business strategy.“We will never put out a World Liberty Financial chain,” Folkman said. “It’s literally the opposite of our entire mentality when it comes to a stablecoin.”The company prefers to remain blockchain agnostic, working across different chains and platforms rather than being tied to a specific technology. This approach allows for greater flexibility and broader integration possibilities.World Liberty Financial launched in September 2024 as a DeFi and crypto project with the goal of bridging traditional finance and on-chain markets. Its main offerings include the WLFI cryptocurrency and the USD1 stablecoin.The upcoming debit card and retail app launches represent the next phase in the company’s development, as it works to create practical applications for its digital assets in everyday financial activities.The post World Liberty Financial to Launch Crypto Debit Card with Apple Pay Integration appeared first on Blockonomi.