Hello, I've been writing copy for a few months for an e-commerce agency. Recently, we got two new clients: one in fragrances and one in skincare. Since I'm a guy (and a pretty simple one š ), I don't know much about these topics or products. Hereās what I struggle with: Fragrance Brand Promotions: We send 3ā4 emails for a promo, and Iām not sure how to make them more effective. I struggle to tap into emotions and persuade people to buy. Since Iām not really into fragrances, I donāt fully get why people would spend a lot on them. (I wear perfume just to smell nice ā itās not about status or getting noticed.) The tone is tricky: fun and playful, yet sophisticated. My subject lines and preheaders feel plain. Skincare Brand Same challenges as above. Additionally, they donāt want to make claims like ālook youngerā or āsmoother skin.ā Instead, they focus on creating a ritual experience for mind and soul, which I find confusing. The tone is extremely luxurious, and the product is very expensive, so I struggle to justify the price in words. Iād love advice or strategies on how to tackle these challenges, especially when it comes to emotional connection, sophisticated tone, and communicating value without being pushy. Thanks!   submitted by   /u/Claymore98 [link]   [comments]