Can You Design Your Dream Pillow? It’s Worth a Try.

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There is no foolproof way to know whether a pillow will work for you before you sleep on it. You can try one at a brick-and-mortar store, but it may not feel the same once you’re actually attempting to nod off. Ordering a pillow online is even more risky, since you can’t touch it before you buy (so look for a solid trial period).This is the problem that Pluto attempts to solve. Founded in 2017, this startup set out with one goal: creating custom, made-to-order pillows that take the guesswork out of pillow shopping.To order a pillow, you answer a brief survey about your height, weight, and sleep position, as well as a few other data points. Within two weeks, your unique, $140 pillow, one of more than 60 available combinations, according to the company, arrives at your front door.I had seen the Pluto pillow all over my social feeds as I was researching memory-foam pillows this year, and I was eager to try it, even though it’s noticeably not cheap. It’s significantly pricier than our adjustable memory-foam pillow picks, and it costs nearly as much as big-brand pillows, like the Tempur-Pedic Tempur-Adapt pillow that we recommend. Shaena Montanari/NYT WirecutterCould a customized pillow take the guesswork out of pillow shopping? Would it be as supportive and comfortable as our beloved picks? I assembled a crew of four members from the sleep team to find out. After we spent about a week sleeping on our Pluto pillows, the answer was clear: Not even a custom pillow can make everyone happy, but this one comes pretty close. A pillow custom made for youPluto PillowThis pillow is customized based on your answers to a quiz. The result is a pillow with a foam core and a fiber-stuffed cover adjusted to your unique sleep profile.$139 from Pluto