In the almost 20 years since James Cameron first introduced us to the alien world of Pandora, 20th Century Studios has repeatedly tried to parlay the Avatar films' financial success into a sprawling multimedia franchise. Almost immediately after the first movie hit theaters, there was a video game, plans for a book series that never came to fruition, and announcements for multiple big screen sequels. Despite this blitz, none of those spinoff projects ever really took off, and there is still some debate as to whether any of the Avatar features have had lasting cultural impact outside of (briefly) convincing Hollywood that audiences were eager …Read the full story at The Verge.