Bluey has transformed from an Australian children’s show into a cultural phenomenon, captivating families worldwide. Its authentic portrayal of family dynamics and imaginative play appeals to both children and parents, with humor and emotional depth that entertain all ages. This widespread popularity has made Bluey one of Disney+’s most-watched programs, leading to a demand for merchandise and theme park experiences featuring the beloved blue heeler puppy and her family.Disney has strengthened its relationship with Bluey over the past year because of the character’s popularity and commercial potential. Families were excited when Disney announced that Bluey and her sister Bingo would be coming to Disney Parks and Disney Cruise Line in 2026. Many have been asking for chances to meet these beloved characters. Now, Disney has taken another big step by featuring Bluey and Bingo in a new Disneyland Resort commercial. This ad debuted during the 2025 Disney Parks Magical Christmas Day Parade special on ABC. This indicates that Disney views Bluey as a significant character worthy of promotion alongside its own classic characters.Disney’s decision to feature Bluey in its Disneyland advertising marks a significant shift in its marketing approach. Traditionally focused on its own characters, Disney is now recognizing Bluey’s cultural significance by including it in high-profile campaigns, like Christmas Day commercials, to attract families to Disneyland Resort.The Disneyland Commercial and Its MessageThe new Disneyland Resort commercial that premiered on Christmas Day highlights the idea of creating family memories and magical moments during visits to the park. The ad features filmstrip-style frames that capture various experiences at Disneyland Resort, creating a nostalgic aesthetic that appeals to families who see Disney vacations as opportunities to build lasting memories together.NEW: Disneyland Resort’s first 2026 commercial has debuted, featuring Bluey and Bingo, and a new rendition of “Nothing Can Stop Us Now.” pic.twitter.com/snDJ5VpQsb— Drew Smith (@DrewDisneyDude) December 25, 2025Among the featured moments is a heartwarming scene of a mother and daughter, with the child holding a Bluey plush toy, excitedly meeting the Bluey and Bingo characters in the park. This inclusion serves several purposes: it promotes the upcoming Bluey experiences launching at Disneyland in March 2026, informs viewers that they will be able to interact with Bluey at the parks, and positions these meet-and-greets as valuable opportunities for creating core memories, similar to classic Disneyland experiences.By showcasing Bluey alongside traditional Disney park moments, the commercial normalizes the character’s presence in Disneyland. It communicates to families that meeting Bluey should be a part of their park itinerary, just like encountering Mickey Mouse or visiting Sleeping Beauty Castle.The filmstrip presentation style evokes emotional resonance by portraying park experiences as precious moments worth preserving and remembering. Including Bluey within this context connects the character with the positive emotions and family bonding that Disney vacations represent, leveraging Bluey’s existing reputation for celebrating family relationships to enhance Disneyland’s identity as a family destination.Bluey’s Best Day Ever at DisneylandStarting March 22, 2026, Disneyland will launch Bluey’s Best Day Ever at the Fantasyland Theatre, transforming the venue into the grounds of Bluey’s school from the television series. Throughout each day, Bluey and Bingo will appear live on stage alongside a troupe of comedic actors and musicians for an interactive performance designed specifically for young families and guests of all ages.The interactive nature of this experience aligns perfectly with Bluey’s brand, as the show emphasizes imaginative play, creativity, and active participation rather than passive consumption. By creating a performance format that invites guest interaction rather than just presenting static character meet and greets, Disney demonstrates understanding of what makes Bluey special and translates that into a park experience that should feel authentic to fans of the series.Credit: Ludo Studio/Disney+The Fantasyland Theatre location provides an ideal venue that can accommodate the multiple daily performances necessary to meet anticipated demand, while maintaining the intimate scale that suits young children, who comprise Bluey’s core audience. The transformation of the space into Bluey’s school setting creates an immersive environment that extends beyond just seeing the characters to actually stepping into their world.Disney Parks and Disney Cruise Line Bluey ExpansionBluey’s presence extends beyond just Disneyland, with announcements confirming the character will also appear at Walt Disney World and aboard Disney Cruise Line ships. This multi-platform rollout demonstrates Disney’s commitment to making Bluey accessible to guests across its various vacation offerings rather than limiting the character to a single location.For families planning Disney vacations, the widespread availability of Bluey creates an additional value proposition. Parents of young Bluey fans can now choose Disney World, Disneyland, or Disney cruises with confidence that their children will have opportunities to meet beloved characters, regardless of which Disney vacation format they select. This flexibility increases the appeal of all Disney vacation products for families with Bluey enthusiasts.This episode is called Disney Experiences Bluey and Bingo are coming to Disneyland, Disney World, and Disney Cruise Line in 2026 https://t.co/sRqpfn1jeg pic.twitter.com/yB9GQJcRNr— Disney Parks (@DisneyParks) December 2, 2025Why This Partnership MattersThe strengthening relationship between Disney and Bluey benefits both parties substantially. For Disney, Bluey offers access to a passionate fan base of young families actively seeking high-quality entertainment for their children. The show’s popularity on Disney+ drives subscription retention, while theme park experiences create additional revenue opportunities through ticket sales, merchandise, and enhanced vacation appeal.For Bluey’s creators and rights holders, a partnership with Disney provides an unparalleled distribution platform and promotional reach. Featuring Bluey in Disneyland commercials during the Christmas Day parade programming exposes the characters to millions of viewers who may not currently watch the show, potentially expanding the audience while reinforcing Bluey’s cultural prominence.The commercial success of Bluey merchandise demonstrates the character’s commercial viability, extending beyond television viewership. Bluey plush toys, books, clothing, and other products consistently sell well, indicating that families are willing to invest in Bluey-branded items. Disney Parks can capitalize on this by offering exclusive Bluey merchandise available only at the parks and on cruise ships, creating additional revenue streams while providing guests with unique souvenirs.The Cultural Moment of BlueyBluey has achieved a rare status as children’s programming that parents genuinely enjoy watching alongside their kids, rather than merely tolerating it. The show’s emotional depth, humor, and authentic family dynamics create a viewing experience that resonates across age groups, making it appointment television for many families in ways that typical preschool programming rarely achieves.This broad appeal translates directly to theme park viability. When both children and parents are excited about meeting Bluey and Bingo, the experience becomes family activity that everyone anticipates rather than just something parents endure for their kids’ benefit. This shared enthusiasm increases the perceived value of including Bluey experiences in Disney vacation itineraries.Looking Ahead to 2026The Disneyland commercial featuring Bluey builds anticipation for March 2026, when Bluey’s Best Day Ever launches, and character meet-and-greets begin across Disney properties. By promoting these experiences months in advance through high-profile national television advertising, Disney ensures that families planning 2026 vacations factor Bluey into their considerations.The commercial also establishes a precedent for how prominently Disney will feature Bluey in future marketing efforts. If this initial commercial performs well and drives measurable interest in Disneyland visits, Disney will likely continue featuring Bluey prominently in subsequent advertising campaigns, further solidifying the character’s position within Disney’s marketing ecosystem.The new Disneyland Resort commercial featuring Bluey, which debuted on Christmas Day, represents a significant milestone in Disney’s growing relationship with the beloved Australian children’s series, signaling that Disney views Bluey as a valuable property worth promoting alongside its own legacy characters and franchises.The post Disney’s New Disneyland Commercial Stars Bluey Ahead of 2026 Park Debut appeared first on Inside the Magic.