(Lost: The text of the copy is nowhere online, or only the title exists online, Partially Found: Some of the text from the transcript is found, Partially lost: Most of the text is found, Found: All of it got found). (For example: Copy by people like Gary Halbert or Ogilvy or some other famous/historical copywriter that is not online or purchasable online too.) Yes, and it is NOT just the small squares from your local newspaper. There is a LOT of copy that gets made. This is because there's a lot of non-Copy advertisements that get made too. Because of there being so much advertising out there, there must be at least some of note that have gone missing. I am not talking about a random small box in a newspaper asking for a job or something, I am taking about potential lost direct mail letters/sales letters/emails(?) For example: In the Copy That server (legends at copy) I saw a headline that said something about magic gym farts or something. The user said that it came from an copy headline collection, but I (and he) can't seem to remember it. A lot of excellent copy headlines seem to be lost. I was looking through a collection of copy headlines on a site, and when I searched them up they all seemed to be gone. This is why copy preservation is just as important as MAKING copy IMO.   submitted by   /u/Inevitable-Memory-61 [link]   [comments]