Herbalife: Building A Wellness Moat

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Skip to contentHome page Seeking Alpha - Power to InvestorsOct. 22, 2025 6:14 AM ETHerbalife Ltd. (HLF) StockHLFAbdul-Rahman Bhery74 FollowersSummaryHLF is building a wellness ecosystem with the Pro2col app, leveraging AI, data, and subscriptions to create a customer retention moat and upselling opportunities.Herbalife remains trading at an extremely discounted forward P/E of 4x, compared to the 15.7x peer average. This creates a potential upside of 36% from the current price, reaffirming my target price of $12.4.Analysts project revenue growth of 2%, reaching $1.27B, primarily driven by the Pro2col app beta launch.Analysts estimate robust EPS growth (29.7% CAGR, 2025-2027), and HLF trades at a deep discount to peers, with improving balance sheet and debt reduction goals.Key risks include ongoing skepticism of the MLM model and execution risk for the Pro2col platform, but new launches and digital transformation support a positive long-term outlook.sasirin pamai/iStock via Getty ImagesI initiated my coverage on Herbalife (NYSE:HLF) three months from now, with a Strong Buy recommendation.The stock did not provide much returns since then.However, I remain bullish on the long term, considering the launchThis article was written byAbdul-Rahman Bhery74 FollowersI am an enthusiastic equity research and investment analyst with a strong interest in applying my valuation and research skills. I am a certified FMVA (Financial Modeling & Valuation Analyst) and FPWMP (Financial Planning & Wealth Management Professional), credentials that have equipped me with the tools to analyze financial statements, build valuation models, and construct diversified investment portfolios. I participated in the CFA Research Challenge, where I gained practical experience in equity analysis, industry research, and presenting investment recommendations in a real-world setting. In 2023, I joined AIESEC, where I further developed my leadership, communication, and teamwork skills through global exchange and project collaboration. My analytical focus lies in the U.S. equity market, with particular interest in the consumer staples sector, where I believe defensive stocks offer resilient long-term opportunities. I have also worked with a confidential client, preparing investment reports across several sectors including healthcare, consumer staples, and industrials. This role enhanced my ability to evaluate companies across diverse industries and tailor my research approach accordingly. I hold a degree in Finance from the Faculty of Business at Alexandria University, graduating in 2024 with a CGPA of 3.6. I am now seeking to publish well-supported articles that deliver valuable insights to investors.Analyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.CommentsRecommended For YouSeeking Alpha - Power to InvestorsPower to InvestorsFollow usDownload appContact usSubscription Support: 1-347-509-6837© 2025 Seeking AlphaTo ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.Is this happening to you frequently? Please report it on our feedback forum.If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.