The rise of branded residences and why Hong Kong is an outlier

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Fancy living in a Snow White and the Seven Dwarfs-themed neighbourhood? How about an opulent flat influenced by the luxury fashion house Versace? If that is not your thing, what about a luxury abode with a layout approved by tennis legend Rafael Nadal?Branded residential property – projects affiliated with well-known international marques and built in partnership with a developer – continue to be dominated by hotel brands, as homebuyers prefer to obtain the same amenities or services from those...